Decades ago a customer could call their local grocery store and order the goods they wanted, for either pick up at the store or for home delivery. This option for order fulfillment had been adopted by some in the intervening decades. However this Micro Fulfillment has only become a more pervasive and dominant option due to the pandemic, which has shut down or restricted traditional retail in store selling.
Ship from store and Pick up in store last mile delivery options have been understood for some time but there have been reasons, pre-pandemic, which have inhibited their adoption.
Let’s explore in store Micro Fulfillment in more depth.
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