7 Pitfalls of Amazon FBA (Fulfillment By Amazon)!

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Article provided by Jake Rheude at https://redstagfulfillment.com/

 

 

Fulfillment by Amazon or Amazon FBA lets sellers in the Amazon marketplace take advantage of Amazon’s giant logistics operation to ship their orders.

FBA items are eligible for Amazon Prime shipping and Amazon handles your angry customers (which Amazon considers its customers, not yours). Amazon has dozens of warehouses all over the country, and more around the world, so your products may be in your customers’ hands quickly.

If you pull back the Amazon curtain, however, you find the picture isn’t always rosy.

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Black Friday is Almost Here! Last Minute Supply Chain Preparation!

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Black Friday is almost here!

Retailers have been anticipating and preparing for this over the last year.  It has become the biggest online shopping period of the entire year with expectations for exponential growth over last year.

Further this period is so dramatically busier than at any other time of the year that it has an absolutely enormous impact on the Supply Chain of these companies.

In fact the readiness of the Supply Chain can make or break the success of Black Friday for most any company.

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Turn your Brick And Mortar Stores into E-Commerce Distribution Hubs!

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Retailers with Brick and Mortar stores continue to be under tremendous pressure.  Competition is intense in the fast growing Omnichannel E-Commerce world.  Every week there seems to be news about how one Retailer or another is closing more of their stores.

And very few Retailers with Brick And Mortar stores have been able to make a profit in E-Commerce.  Competitors who only sell online without physical stores appear to have an advantage with lower overhead costs.

So how can Brick And Mortar Retailers turn their stores into a competitive advantage plus a source of greater profitability?

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How Virtual Reality (VR) is Drastically Enhancing the E-Commerce Shopping Experience! (Infographic)

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Article provided by Jake Rheude at https://redstagfulfillment.com/

 

 

Virtual reality (VR) is something we’ve been hearing a lot about recently, but did you know your shopping experience could be influenced by this in the not too distant future? Or perhaps it already has?

In this infographic, we’ll explore how virtual reality is changing online shopping (and subsequently the ecommerce fulfillment operations behind the scenes) by creating a virtual shopping experience (v-commerce) many are finding hard to forget. We’ll look at the different ways VR can be used, including the experience it creates and the implementation of another innovative feature – augmented reality (AR).

We’ll also delve into what effect this could be having on brick-and-mortar stores, and how retailers can bridge the gap between physical and online stores. This is important because customers are enjoying VR and all it has to offer, which means stores are having to find ways to manage customer expectations while protecting themselves from this latest technological advancement.

And finally, we’ll finish with some interesting examples of how retailers are using VR to create a unique, and unforgettable, shopping experience. Key examples include Swedish furniture manufacturer, IKEA; car manufacturer, Audi; online marketplace, eBay; and the e-commerce platform, Shopify.

 

Virtual Reality

 

Companies that leverage the latest technologies such as Virtual Reality (VR), Artificial Intelligence (AI) and the Internet of Things (IoT) are positioned to create an enhanced Customer experience.  And this competitively differentiated Customer experience provides the opportunity for significant growth and market share gains.

At a minimum the application of these technologies reflect a realization that companies can not be stagnant.  They need to continually look for new ways to reinvent themselves not only to support growth but to ensure their very survival!

 

Check out Artificial Intelligence (AI) in E-Commerce! (Infographic)   also by Jake Rheude.

#VR #AI #IoT #ECommerce #Retail #Technology #SupplyChain

Please see our other blog posts at https://supplychaingamechanger.com.

Selected as one of the Top 75 Supply Chain Blogs on the Internet.

Why Millennials are Different and How Marketers can Engage Them! (Infographic)

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Infographic provided by Steve Hashman, Director Exponential Solutions at (The Cube) Marketing at https://www.cubemc.com/customer-engagement-strategy

 

Understanding your Customer is the first and most important consideration in designing, defining and refining your company and your go to market business model.

In the Retail sector one key demographic that demands consideration is that group called Millennials.  Whether it be Marketing, Merchandising, Supply Chain, or any other aspect of your Go to Market experience understanding what is important to Millennials is critically important.

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Lean in Retail … Value Stream Mapping your Current State Process!

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We had to begin the transformation of the company’s business processes to support the new business objectives.  Specifically the company was going to carry a dramatically different set of products which required a new set of capabilities in Strategic Planning, Merchandising, Marketing, Procurement, Inventory Management, Retail Operations and Logistics.

That scope defined the set of processes we needed to change first.  The overall goal was to enable the transformation of the company which would manifest itself in higher revenue, improved growth and profitability, greater customer satisfaction and superior employee engagement.

We decided to attack this by introducing the Lean technique of Value Stream Mapping to the organization.  We had to start with mapping the Current State process.

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9 Key Considerations of an Effective Last Mile Delivery Strategy

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Blog post created by Adam Robinson and originally published on October 2, 2017 on  http://cerasis.com 

 

Understanding last mile logistics is only half the battle. Shippers need to reevaluate their existing last mile logistics processes and devise an effective last mile logistics strategy that aligns consumer and business expectation.

This is the only way shippers can safeguard their position in the market and continue to provide products to their consumer basis. In fact, an effective last mile logistics strategy must consider these nine key points.

1. Planning Is Essential To Have an Effective Last Mile Delivery Strategy

Any effective strategy must begin with effective planning. Shippers must evaluate current last mile logistics strategy processes and create plans for managing the creation or adoption of an effective last mile logistics strategy. As explained by Tarra Singh of Supply Chain Beyond, this includes prioritizing planning and establishing standard operating procedures for managing last mile logistics

2. Leverage the Right Technology as Part of Your Strategy

One of the first problems with creating a last mile logistics strategy is cost. According to Mitchell’s NY, last mile logistics is seen as the least efficient leg of shipping, and it accounts for up to 20 percent of the total shipping cost of a product. Last mile delays and problems during delivery can eat away at fuel costs and seriously devalue a brand, but shippers can leverage technology, such as Big Data, to make small changes and improvements to last mile logistics processes.

Shippers considering implementing or upgrading technology to meet last mile logistics demands should also consider ease and speed of implementation prior to making any such decisions. E-commerce markets move at the speed of light, and unnecessary delays could result in customer losses.

3. Analyze Everything

Nothing should be off the table when considering an effective last mile logistics strategy and implementation. Shippers should analyze everything from the biggest to the smallest possible influencers.

4. Manage the Whole Last Mile Delivery Process

Shippers must manage the whole last mile delivery process in effective last mile logistics strategies. This includes the driver, the shipment, the trucks, the technologies used to track such shipments, online platforms and consumer devices. Obviously, shippers cannot track what consumers use their personal devices for all the time, but they can use metrics and Big Data to track what consumers are doing on their respective e-commerce sites.

5. Be Consumer-Centric

An effective last mile logistics strategy must be focused on consumer needs. This is the cornerstone of all modern logistics strategies, regardless of whether it is direct to consumer or business-to-business sales.

6. Think Outside-the-Box

Traditional standards of delivery do not work effectively in modern last mile logistics strategies. Companies must think of unconventional solutions to meet last mile delivery demands, like Uber, Instacart or Deliv. These app-based last mile logistics providers are disruptors, but they can enable shippers to meet consumers growing demands for faster, tighter delivery Windows.

7. Measure Performance

Amazon sets industry standards for last mile delivery, reports the Supply Chain Game Changer, and the e-commerce giant’s free shipping services, otherwise known as Amazon Prime, highlights why shippers must measure performance.

With up to 6 percent of consumers in the US willing to pay for same-day delivery and 28 percent of consumers are willing to abandon their shopping carts due to excessive fees, shippers cannot afford to forgo measuring performance. Performance measurement goes back to cutting costs wherever possible, without sacrificing quality or service.

8. Manage Returns Thoroughly, Effectively

Managing returns and reverse logistics are another consideration in creating an effective last mile logistics strategy, reports Industry Week. Retailer differences in SKUs and returns options for both e-commerce and brick-and-mortar store purchases can complicate the issue.

As a result, shippers should consider the form, function and placement of inventory, including inventory coming in from reverse logistics channels, in their entire warehousing and distribution network. This will ensure the company has product, even if it is refurbished or returned product, available nearest to consumers.

9. Location. Location. Location

One of the final considerations goes back to how quickly a product can be mobilized and delivered. It goes back to the location of the product and the location of consumers. Shippers must create robust last mile logistics strategies that shrink the distance between warehouse and consumer.

This might include using stores-as-a-distribution center. Ultimately, shippers that reduce this distance as much as possible and through as many means as possible will be able to create a tighter, more effective last mile logistics strategy.

What’s Next?

After crafting an effective last mile logistics strategy, shippers come to one ultimate conclusion. They need to revamp the technology and processes used in managing both overall and last mile logistics. Moreover, last mile logistics is key to reducing overhead and improving customer service.

As a result, more shippers will turn to technology and newer transportation management systems (TMS) to aid in the efficient execution of the last mile.

 

Check out  Last Mile Delivery! What is your Strategy?

#Retail #ECommerce #SupplyChain #Logistics

Please read our other blog posts at https://supplychaingamechanger.com.

Selected as one of the Top 75 Supply Chain Blogs on the Internet