A Guide to Personalized Packaging!

Personalized packaging

We believe that it has been established that thoughtful, personalized packaging resonates with the consumers. It leads to great success if it manages to sway your customers with its appearance, along with satisfying your customer service, experience and product value needs.

It means that you have to give your product packaging considerable time in conceptualization and customization to create a unique customer experience and to meet your business goals.

You could have ignored product packaging in the past but with time, technology, a change in consumer expectations, and heightened competitiveness everyone is reconsidering their packaging strategy.

You can find a plethora of unboxing videos on social media which is another reason why you want to rethink about it. In this revolutionized era, you get instant results about your product, which can be shared a thousand miles away in just a click. Even the eco-friendly aspect of packaging can leave people in awe of your brand. Kraft boxes provided by Impressionville is an example of that. That is why you should not rush and to be attentive to your packaging. 

Let’s look at five tips which are essential for rookies who are just getting into the business of customized, personalized packaging. 

The Extent of Your Product

Before we dive into it, you have to ask yourself numerous questions. Being clear about your goals will eliminate the possibility of drastic changes one makes in the longer run. You need to ask yourself if your product needs to follow a structural model or a standard one. Because certain strategies directly affect your budget. 

Furthermore, you have to be mindful of the packaging regulations. For instance, if it is for CBD products or food, you have to know if you are meeting the official directions set by the government, so you do not violate anything. You also have to know how much you are willing to afford per piece and what will be your entire cost for your business. 

Moreover, with respect to insert and extra layers of protection, you have to know if your product is fragile enough to break with even a slight push. If that is the case, do not hesitate in making your packaging sturdier and more durable. 

Once you are clear about your structural techniques, everything else will feel like water to you.

Branding Before Designing Satisfaction 

Obviously, your ultimate goal is to reach as many audiences as you can, and it can only be done with the help of branding. You can create a sensation for your prospective buyers by having a goal-oriented advertisement. It is not unknown that they are your main goal and the strategy to attract them should be devised before entering into other parts. For example, if your target is youth, people who are in the 20s, you have to craft packaging that they can relate to. 

Your packaging can exhibit a specific place to increase the value of that demographic. Branding can do wonder no one even thinks. But do not go all crazy on it and stay true to your company’s theme. 

You should know that your color scheme can also influence your customers. A vividly hued could be appealing to the children, whereas bold and warm colors with a sophisticated and simple design will entice adults. 

To summarize this point, just be aware of the design you are choosing as it must reflect your customer’s liking and behavior. 

Comprehensive Requirements

Please do not walk into this process if you are not sure about what you want or what you need from your packaging. You should know what size of your product is and what dimensions you need for its packaging. As discussed earlier, you have to be sure if you want to insert an additional layer for extra protection during shipping. 

What type of coating do you need? What do you want to be printed on the surface? What is your desired color scheme? What is the finishing you require? You have to be sure about these things, and even if you are not, you can always talk to a printer and a packaging and printing solutions service for guidance. 

Partner in Retail 

When you are opting for packaging and printing solutions service, you have to deal with the one you can communicate easily. They should be an expert and can help you out in detail. Inquire about their shipping limit, cost, the material they are using, the tools they use to customize your order, their turnaround time and everything necessary in this business. 

They also offer printers to help you with your graphics and designing, and some of them like Impressionville will offer them without charging any cost. 


These manufactures will provide you with a quotation according to your specification and quantity you require. Keeping your budget in mind, you can adjust certain things before giving them a green signal regarding your lot.

Please do not fret over it if it is not harmonious with your pocket. They will make the necessary changes and give you the best packaging within your budget to successfully meet your goals.

You as a beginner now know what you need to keep in mind when selecting your packaging for the very first time. Service is the greatest asset of any company that personalized packaging speaks addresses. 

Personalized packaging article and permission to publish here provided by Jasof Mac. Originally written for Supply Chain Game Changer and published on February 8, 2021.