As the marketplace for physical products continues to transition online, the customer experiences far less interaction with the actual company. These lost opportunities for a business to impress through exemplary service will need to be compensated for in other ways. According to Small Biz Trends, the probability of selling to an existing customer is between 60 and 70 percent, while the probability of selling to a new customer is between 5 and 20 percent.
In today’s eCommerce landscape, the majority of customers interact with you only two times, once when they make a purchase on your website and then again when the product is delivered. Improving your website’s conversion rate is very important and gains a lot of attention in the eCommerce industry, while the anatomy of the unboxing experience is too often overlooked.
My wife recently ordered some nail polish online from a VERY large online retailer. A few days later a large box arrived at the door. Rattling around in this large box were 2 small bottles of nail polish. The overpackaging was absolutely shameful and disgusting.
We’ve written about the topic before, and many years ago. And with all the talk about the environment, sustainability, recycling and waste elimination we would have thought the situation would have improved.
But at least one out of every 4 online orders we receive is subject to overpackaging.
Shipping Damage article and permission to publish here provided by excelsior.ph.
Shipping damage can cost any business owner a significant loss in annual gross sales. Although it can be prevented, damages on shipping can happen more often and might bring a series of detrimental effects for both the buyer and the seller.
The reputation of a brand also relies heavily on its capability to secure its products during the shipment process. For exporters, as well as those who own an eCommerce business, maintaining the pristine condition of each product before it reaches the customer must always be a priority.
The requirements for plastic pallets for international shipping are quite different from domestic shipping. Plastic Export Pallets are defined by ISPM-15. The clauses of International Standards for Phytosanitary Measures No. 15 were developed and constituted by IPPC.
Hence, these standards affect the quality of the export shipping pallets.
Perfect packaging design article and permission to publish here provided by Joanna Penn.
Your packaging design is the visual representation of your brand’s story. Are you telling a great story?
Among many other advantages of having perfect packaging design, increasing consumer purchases stands as the most vital and critical for any brand, especially since the art of retaining customers is tricky, to say the least.
Packaging design article and permission to publish here provided by Donald Fomby.
Packaging can be a deal-breaker for many customers. How you “wrap up” your products will determine whether the product will attract the attention of the right shoppers, and it also influences the customers’ desire to buy the product.
So, if you are preparing for new packaging design or redesign, a very important process awaits you. The foundation of that process is the design brief.
The packaging design brief creates a bridge between you and the design agency. A simple, well-written design brief can make your collaboration easier and more efficient.
However, having such a crucial task in front of you can evoke endless questions and dilemmas. That’s why we have compiled a list of relevant tips on how to write a great packaging design brief that will provide you with guidance.
Right shipping boxes article and permission to publish here provided by Dan Martin.
Choosing the right kind of shipping boxes may be more complicated than you think. Aside from the right size, there are other things to consider. These boxes should be able to withhold the external factors during shipping. Boxes are essential in ensuring that your items arrive safely at someone’s doorstep or parcel boxes.
Durable boxes maintain the quality and integrity of the shipped items. It also helps in improving customer satisfaction. Aside from having a parcel delivery box for safety, the right kind of box is essential.
Plastics have integrated every sphere of our lives. We use them every day in our kitchens, schools and almost every place of business you can think of. But while there is a lot of talk about plastic, there’s not a lot of discussion about the different types of plastic.
We know that how humans are impacting the earth is harmful and that we all need to be focused on reducing greenhouse gas emissions. Close to 50% of emissions from the United States are linked to the energy that is used to make, package, ship, and dispose of food and goods.
Packaging optimization article and permission to publish here provided by Mariana Wilona.
If there is any stage that can affect the supply chain process, it is the packaging. Shipping companies and fulfillment centers package products to guarantee protection and ensure the end-user receives them in good condition. However, if suitable packaging materials are not used, the items might get destroyed. So when goods get destroyed, there are high chances of customer complaints, which can cost a company’s reputation.
Sustainable Packaging article and permission to publish here provided by Erich Lawson.
Do you know what all big brands have in common? Eco-friendly packaging! Well-known brands all over the globe have made slight modifications to their packaging to cater to conscious and educated consumer needs.
This change will help shape the future of retail, help companies retain and grow their customer base with the rise in awareness of environmental issues.
Product packaging mistakes article and permission to publish here provided by Claire Glassman.
If you spend a lot of time online, you may enjoy memes of embarrassing mistakes that people have made. While that’s mostly harmless, the joke will be far less funny when it’s your products or packaging that others start making fun of. Apart from hurting your company’s image, bad packaging may lead to reduced sales and revenue, affecting your profit margin.
It’s important to understand that your customers’ way of thinking may be affected simply by looking at your product packaging. For instance, a substandard packaging design may stimulate the areas of the brain associated with negative emotions.
For that reason, you should care a lot more about your packaging design.
Sustainable packaging article and permission to publish here provided by Andrea Martin.
Sustainable packaging is the type of packaging that reduces its environmental footprint over time. In simple words, sustainable packaging is entirely for the businesses to reflect these values for the sake of the environment as well as for their brand.
Eco-friendly packaging not only saves the environment but also increases the loyalty of your brand amongst the eco-conscious consumers.
A1 Quality presents the detailed infographic on everything you need to know about green packaging or sustainable packaging.
Business shipments article and permission to publish here provided by Claire Glassman.
When you initially start selling online, shipping may not seem like a big deal. But as people become more familiar with your brand, orders begin to flood in and shipping will become a daunting task. No matter how big or how small your online business may be, shipping plays a big role in your business’s success.
You may have a user-friendly website, sell excellent products, or even employ brilliant marketing professionals to help you reach your target audience, but none of that really matters unless you can offer your customers a fast, safe, and secure delivery experience.
And even if you’re not fully liable for any dents or damages that may happen during delivery, the buyer is most likely to blame the bad condition on you.
So, without further ado, here are some tips to ensure the safety of your business shipments whether you’re sending them locally or internationally:
Product packaging checklist article and permission to publish here provided by Claire Glassman.
When shopping for new products, it’s always the packaging that will first catch the eyes of the buyer. For consumers who are yet to try what’s inside, the packaging is often what influences their decision whether to buy it or not.
Likewise, when shipping products, the packaging should also be secure enough to withstand the shipping journey. If your products aren’t packaged securely, chances are they’ll end up damaged in transit. Not only will it be detrimental to the buyer’s customer experience, but you’ll also have to cover the costs of a replacement, which includes an additional shipping process too, all at your expense.
If this happens too often, it’ll eventually eat up your revenue.