Over the past 5 years, the digital market has seriously changed, and these changes have not bypassed business.
We have collected 10 reasons why you should choose custom mobile app development.
Why does a business need a mobile app?
A mobile application is a solution optimized for the needs of the user himself. It is always at his fingertips, adapts to the settings of a specific phone model, saves the history of actions and has 10 benefits for your business.
It is difficult to imagine a business that does not care about its image. An application is a way to shape or improve it. With your own mobile application, you will show your competitors and customers the level of the company, as well as your compliance with modern business trends. The application can become a mirror of the site or a way to present the whole company.
It is no longer only global giants like Apple, McDonald’s and Facebook that have their own mobile applications. Your direct competitors – companies that offer similar products and services – will probably already offer users to download their application.
In order to remain competitive, you must have something to offer your customers. App development and application guarantees user convenience, and comfort is an important component of a person’s desire to buy something from you.
By ordering app development, you guarantee yourself a competitive edge. It is important to use popular selling tools (such as the app) – they allow you to stay in the market and make a profit.
The presence of a mobile application increases brand loyalty. It is achieved, among other things, through:
- Quick access to the application
- Using the application offline
With the help of the application, you can help the person feel like a part of your brand. This principle was successfully beaten by the company Black Star Wear, when it launched the ability to add photos in the brand’s clothes, marked with a hashtag, to the application. The person uploading the photo can also view other people’s photos and feel part of the user community.
Customer service is a component of brand loyalty and a tool to increase sales. The application should take care of the user’s convenience. By letting a person get the necessary information, product or service in one or two touches on the screen, you become a convenient way for him to get what he wants. Therefore, it is important not only to order app development, but also to make sure that the result obtained satisfies the needs of the user.
The mobile application allows you to immediately work with a hot target audience: those who download it are already familiar with the brand and are interested in your services. You just have to convey to them information about promotions and special offers.
By shortening the chain of actions required to make a purchase or order a service, you reduce the number of people who have time to change their minds about buying. As a result, the percentage of conversions increases.
Instead of billboards on freeways, send push notifications to customers. Instead of contextual advertising, use in-app ads and splash screens.
With a hot target audience, marketing and advertising campaigns will prove to be much more effective. You no longer have to “drain” the budget: the funds spent on advertising will pay off through interaction with people already familiar with your company.
The mobile application expands the possibilities of marketing. You can:
- collect data and send promotions only to interested people;
- brightly present goods;
- arrange interactive activities to increase user engagement;
- personalize content.
By doing the right branding, even the look of the application will encourage a person to use the services offered. Proper promotion of the application will help increase the number of its installations.
According to a study conducted by Google in 2016, 38% of the people surveyed regularly make purchases using mobile devices. In another study conducted by Adobe, more than half of those surveyed said they found the mobile app a convenient way to shop online. Today, a mobile application is one of the main sales tools. By refusing it, you are missing out on a significant part of the target audience, which will return over and over again for discounts, sales and promotional offers.
The application is a way to create an auto sales funnel. An auto funnel is a customer’s journey from the first acquaintance with a brand to the purchase of a company’s product or service. And the shorter it is, the higher the likelihood that a person will make a purchase.
The mobile application reduces the number of failed purchases due to the convenient presentation of information. A well-designed user journey reduces the risk of losing a customer at the product selection and checkout stages. The application allows you to avoid unnecessary steps. For example, by asking for his phone number immediately after installing the app, you won’t have to ask him every time you confirm an order.
By leaving a field for feedback in the application, as well as setting up analytics, you can get full feedback from users. This is important for improving the application itself and solving user problems.
It is important for the client to feel that they are taken care of. Analytics will help personalize the offer for each specific user, and direct communication with him will help you better understand his desires.
For example, the Netflix app collects data about the user’s views, and upon registration asks the person to select the movies they like. Based on this, the service builds an individual recommendation system. Comedy fans see films in this genre at the top of the page, crime series connoisseurs can immediately jump to new detective stories, and so on. Such personalization has a positive effect on brand prestige and user loyalty.
With the help of the application, you turn an ordinary customer into a brand follower. Little tricks will help with this – from quests inside the application to small promotions for regular customers. By increasing user engagement, you increase the likelihood that they will make a purchase.