Different Ways Business Cards Impact Your Brand!

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Business cards article and permission to publish here provided by Alex Chapman.

With the age of digital media peaking and people consuming content mainly through digital mediums, such as smartphones or laptops, you’ll wonder why you need to think of business cards for branding at all.

But we’ve got loads of reasons for you to think otherwise and truly realise the impact a business card can have on your brand.

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What’s in Your Tech Stack? Tools for Killer B2B Lead Generation!

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The new era of tech-supported sales is here, and tons of software tools are being introduced that enlarge the boundaries of sales teams and make them more efficient through improved B2B lead generation.

A good leader knows that capitalizing on technology requires time and effort. In this article, we recommended sales managers identify their pain points in the process of selling and then set goals for their team using the best technology.

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Why Online Reviews are Essential for Small Business!

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Online reviews article and permission to publish here provided by Elaine Bennett.

Wearable technologies, social networks, and business directories have changed people’s shopping habits. 

Before making a purchasing decision, savvy customers google your brand and read customer reviews. 

Most importantly, they are more likely to share positive and negative experiences with your company with the public. 

Here is how online reviews can impact your small business.

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5 Keyword Research Methods to Increase Visibility on Amazon!

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There are a few factors that can make your product stand out to the customers. One of them is if your product offers standard quality at a relatively low price. 

While price is still the main factor for customers to notice your product, when it comes to online shopping, keywords somewhat play the same role. 

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Tips to Improve Your Marketing Campaign!

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Marketing campaign article and permission to publish here provided by Marlene Coleman.

As 2021 unveils, devising an effective marketing campaign is paramount to target the audience and make sales. Whether you are a B2B or B2C company, a marketing campaign can elevate your standards and foster more leads and conversions.

Last year, COVID-19 disrupted the financial projections of all businesses regardless of their size. As in-person trades vanished because of the restrictions, ventures were on the brink of collapse during the pandemic. 

Meanwhile, some businesses shifted their operations digitally with struggles to stay ahead and serve more customers. While navigating through these challenging times, companies found many opportunities to take their marketing to the next level.

These businesses were optimistic about using technological tools to stay ahead of their marketing campaigns and achieve their long-term business goals. 

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Top 5 Programmatic Advertising Channels!

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Different channels for programmatic advertising were created to make ad campaigns effective. If this tool is applied, the ads are placed on websites without human participation. It is also helpful for publishers and optimization of their inventories. 

Let us discover the basics of this modern tool and find out what the top channels for brands are. 

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Naming a Product or Company? It’s Not That Easy!

The organization was spinning off from the parent company within a year to become its own corporation. A lot of work had to be done to in order to get ready to be an independent, publicly traded company, including naming.

The CEO called me into his office and said, “I’d like you to lead the effort to name the company.”

Wow! This was certainly an honour. But how do you name a company and where do you start?

While it may seem easy to come up with a company, or product, name I was about to find out how incredibly difficult and complicated this process can be.

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How to Create a Digital Marketing Strategy for a Logistics Company!

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The power of digitalization is evident in many spheres and industries, including the logistics one. As the technologies develop, the means for promoting logistics services with a digital marketing strategy has also changed.

For instance, logistics marketing heavily relies on digital channels of communication. The same goes for logistics advertising that primarily uses online promotion rather than standard media channels.

Companies that operate in the industry of logistics also have to keep up with the times and adjust the marketing strategy accordingly. This would help to maximize the effectiveness of the existing marketing effort and discover new horizons.

Read this article to find out more about logistics marketing and learn the specifics of logistics business plan creation.

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Creative and Out of the Box Marketing Strategies!

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Marketing strategies article and permission to publish here provided by Nikki Gabriel.

High quality marketing equals brand visibility which in turn should result in an increase in sales. The advertising equation seems simple when put in these terms but this is hardly the case.

There are numerous avenues to be utilized to attract customers to a product and in an ever-changing industry what worked in the past may not be viable in the future. Print ads, commercials and billboards no longer hold the power they did over previous generations. Long videos, fake reviews and pop up ads have begun to disappear.

As the old approaches have gone or are going the way of the dinosaur, fresh tools and marketing strategies have taken their place.

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How to Find the Perfect Name for Your Business!

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Perfect name article and permission to publish here provided by Grant Polachek.

Most people used to agree with Julian Quinero that perfection is so far away that it’s only an opinion. 

But, even for brand names, perfection is no longer so far away. Hundreds, if not thousands, of brand names, have taken center stage in our minds whenever we consider a specific product.

Brands names like Google, Oreo, Kleenex and Super Glue have become synonymous with their products or services. 

These brand names have practically taken on a life of their own, and that alone is a strong indication that they are ideal for the products and industries they serve.

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Brand Protection – The Definitive Role of the Supply Chain!

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In this age of social media it is amazing how powerful that “likes” and “dislikes” and comments are to any single Brand.  Marketing departments generally know this all too well and they spend a lot of time and money in promoting, protecting and preserving their Brands.

But the responsibility of managing and protecting your Brand lies not only with Marketing.  The Supply Chain has an absolutely central, and pivotal, role that impacts the Brand as much as any other function in your company.

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5 Innovative Brands Helping Other Businesses!

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Unchaining Change Leadership

Innovative brands article and permission to publish here provided by Nikki Gabriel.

Many innovative brands love to make names for themselves by helping other businesses grow and become successful. It is a way for companies to come together and share their resources to attract more customers and sales. 

There is no shortage of innovative brands helping other businesses in 2021. Let’s examine the top 5 innovative brands doing this right now.   

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How to Make the Perfect Online Flyer!

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Perfect online flyer article and permission to publish here provided by Monica Macalinao.

Creating flyers has always been an important marketing tool for businesses to get their messages across markets. While it may just seem like a small piece of paper or a small image on your screen, flyers are one of the most effective marketing weapons when businesses want to promote a product, an event, PR messages, sales, etc.

This fact is even more so true in today’s content-heavy world. Everyday, potential customers spend hours and hours on their computers for both work, leisure, and shopping. As our lives have become more dependent on digital mediums, it is becoming exceedingly important for businesses to put a lot of their promotional muscle into the digital space.

This is why it is crucial that businesses and marketers alike know what it takes to make an effective flyer design. For those who are a bit lost on this, here are some handy guidelines to help you make the perfect online flyer.

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5 Things Startups Must Know Before Launching a Minimum Viable Product (MVP)!

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Let’s be honest – the modern business climate could not be imagined without startups, but how many of them actually succeed? 11 out of 12 new businesses fail, and that is sad. The more important question is why some of them actually succeed and what is a minimum viable product?

Today we will try to answer these questions by going through the steps necessary for a startup in order to build a solid foundation for their product and avoid the game-ending errors.

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Ultimate Checklist for Trade Show Exhibits!

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Trade show exhibitions are an excellent opportunity to showcase a novel product, a new service, or a grand event. It can focus on specific industry or it can allow a mix of projects, inventions, and other amazing feature catalogs from different businesses. Visitors can find exhibitions ranging from custom shot glasses and designer accessories to sports cars and marvels of science. 

While it is an avenue for a variety of things, it also means that everyone is competing for the attention of visitors who will be attending the event. Everyone wants to draw attention to what they have to offer. It spells the difference between a future for the product or just another bad investment. That is why it is important to know how best to prepare for these trade show exhibits.

Here are some important things to do in order to stand out in the next trade show exhibits. 

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