Marketing Archives - Supply Chain Game Changer™

How Vital Are Trade Shows For Your Business?

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Offline Marketing in the Modern Age!

Trade shows article and permission to publish here provided by Amelia Emma.

It is recommended that every business owner with dreams of one day growing to be big enough to compete on the international level must attend a major trade show related to their line of business, at least once in their lifetime.

Trade shows are a lifeline for many businesses, and some of the biggest brands in the world got their big break from attending a trade show.

We are going to look at the benefits of attending a trade show as an upcoming business and how vital it can be to your growth.

3 Tips On How To Create a Brand Guide!

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Cost Effective Branding Tips That Really Work!

Brand guide article and permission to publish here provided by Michelle Custodio.

The marketing landscape has become brutal for today’s brands, especially with the increasing popularity of social media. Hundreds of ads bombard internet users every day, and it takes a strong brand to stand out.

When you think of memorable brands like Nike, Spotify, Starbucks, and Netflix, you can vividly picture each brand’s logo, imagery, typeface, color palette, to even the specific way they ‘talk’ to their target audience.

Similarly, you need such differentiating visual elements and messaging to outshine your competitors.

The Importance of Investing in Professional Marketing Services!

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Tips to Improve Your Marketing Campaign!

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Professional marketing services article and permission to publish here provided by Harry Poulson.

Professional marketing is all about taking your business forward by following a plan. If you want your products to have a wider reach and increase your visibility online, you need to start working on your marketing strategies.

It might seem like a futile investment if you are working on a start-up. However, a professional approach along with a dedicated marketing team can undoubtedly solidify your standing in the business leagues.

If you are considering getting a marketing expert on-board but aren’t too sure, you might want to see all the benefits of hiring one. Continue reading to find out what the benefits of getting professional marketing services help. These perks might just end up convincing you into hiring one!

Signs Your Business Should Go International!

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International Expansion in Retail (Infographic)

Signs your business should go international article and permission to publish here provided by Carol Trehearn.

For many people, the goal of international travel is one that appeals to them in a big way. However, before you set out down this particular path, you want to be 100 percent certain that it is something that your company is ready for.

Otherwise, you can easily find yourself in a situation in which your company is put at risk from a failed project that can cost time and energy, as well as slow down the overall progress that you had built up.

Here are a few of the main signs that your business should go international.

Offline Marketing in the Modern Age!

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Content Marketing Trends for Supply Chain!

Article written for Supply Chain Game Changer by, and permission to publish here provided by, Lara Douglas at Neon Signs Depot.

Everyone experiences an overload of ads daily. YouTube, Facebook, and even your email inbox are full of them.

They’re effective, and for companies, digital marketing methods are efficient. Unfortunately, that’s led many people to look past the high value of offline marketing.

Offline marketing is crucial, and you can make it modern, effective, and efficient.

Different Ways Business Cards Impact Your Brand!

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Cost Effective Branding Tips That Really Work!

Business cards article and permission to publish here provided by Alex Chapman.

With the age of digital media peaking and people consuming content mainly through digital mediums, such as smartphones or laptops, you’ll wonder why you need to think of business cards for branding at all.

But we’ve got loads of reasons for you to think otherwise and truly realise the impact a business card can have on your brand.

Why Online Reviews are Essential for Small Business!

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How to Get Great Amazon Reviews!

Online reviews article and permission to publish here provided by Elaine Bennett.

Wearable technologies, social networks, and business directories have changed people’s shopping habits.

Before making a purchasing decision, savvy customers google your brand and read customer reviews.

Most importantly, they are more likely to share positive and negative experiences with your company with the public.

Here is how online reviews can impact your small business.

Tips to Improve Your Marketing Campaign!

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Content Marketing Trends for Supply Chain!

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Marketing campaign article and permission to publish here provided by Marlene Coleman.

As 2021 unveils, devising an effective marketing campaign is paramount to target the audience and make sales. Whether you are a B2B or B2C company, a marketing campaign can elevate your standards and foster more leads and conversions.

Last year, COVID-19 disrupted the financial projections of all businesses regardless of their size. As in-person trades vanished because of the restrictions, ventures were on the brink of collapse during the pandemic.

Meanwhile, some businesses shifted their operations digitally with struggles to stay ahead and serve more customers. While navigating through these challenging times, companies found many opportunities to take their marketing to the next level.

These businesses were optimistic about using technological tools to stay ahead of their marketing campaigns and achieve their long-term business goals.

Naming a Product or Company? It’s Not That Easy!

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Naming Your Project Will Rally Everyone To Your Cause!

The organization was spinning off from the parent company within a year to become its own corporation. A lot of work had to be done to in order to get ready to be an independent, publicly traded company, including naming.

The CEO called me into his office and said, “I’d like you to lead the effort to name the company.”

Wow! This was certainly an honour. But how do you name a company and where do you start?

While it may seem easy to come up with a company, or product, name I was about to find out how incredibly difficult and complicated this process can be.

Creative and Out of the Box Marketing Strategies!

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Content Marketing Strategy – The Decisive Guide!

Marketing strategies article and permission to publish here provided by Nikki Gabriel.

High quality marketing equals brand visibility which in turn should result in an increase in sales. The advertising equation seems simple when put in these terms but this is hardly the case.

There are numerous avenues to be utilized to attract customers to a product and in an ever-changing industry what worked in the past may not be viable in the future. Print ads, commercials and billboards no longer hold the power they did over previous generations. Long videos, fake reviews and pop up ads have begun to disappear.

As the old approaches have gone or are going the way of the dinosaur, fresh tools and marketing strategies have taken their place.

How to Find the Perfect Name for Your Business!

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Naming a Product or Company? It’s Not That Easy!

Perfect name article and permission to publish here provided by Grant Polachek.

Most people used to agree with Julian Quinero that perfection is so far away that it’s only an opinion.

But, even for brand names, perfection is no longer so far away. Hundreds, if not thousands, of brand names, have taken center stage in our minds whenever we consider a specific product.

Brands names like Google, Oreo, Kleenex and Super Glue have become synonymous with their products or services.

These brand names have practically taken on a life of their own, and that alone is a strong indication that they are ideal for the products and industries they serve.

Brand Protection – The Definitive Role of the Supply Chain!

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Is Your Supply Chain A Cost Centre or a Value Creator?

In this age of social media it is amazing how powerful that “likes” and “dislikes” and comments are to any single Brand. Marketing departments generally know this all too well and they spend a lot of time and money in promoting, protecting and preserving their Brands.

But the responsibility of managing and protecting your Brand lies not only with Marketing. The Supply Chain has an absolutely central, and pivotal, role that impacts the Brand as much as any other function in your company.

5 Innovative Brands Helping Other Businesses!

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The Target Canada Story and the Brand Impact of the Supply Chain!

Innovative brands article and permission to publish here provided by Nikki Gabriel.

Many innovative brands love to make names for themselves by helping other businesses grow and become successful. It is a way for companies to come together and share their resources to attract more customers and sales.

There is no shortage of innovative brands helping other businesses in 2021. Let’s examine the top 5 innovative brands doing this right now.

How to Make the Perfect Online Flyer!

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Reasons to Invest in Excellent Customer Service for Your Online Store

Perfect online flyer article and permission to publish here provided by Monica Macalinao.

Creating flyers has always been an important marketing tool for businesses to get their messages across markets. While it may just seem like a small piece of paper or a small image on your screen, flyers are one of the most effective marketing weapons when businesses want to promote a product, an event, PR messages, sales, etc.

This fact is even more so true in today’s content-heavy world. Everyday, potential customers spend hours and hours on their computers for both work, leisure, and shopping. As our lives have become more dependent on digital mediums, it is becoming exceedingly important for businesses to put a lot of their promotional muscle into the digital space.

This is why it is crucial that businesses and marketers alike know what it takes to make an effective flyer design. For those who are a bit lost on this, here are some handy guidelines to help you make the perfect online flyer.