TikTok is more than a fan website for dances and memes; it’s a powerful marketing tool for any business. Fifty-five percent of users who see a brand end up purchasing a product from them, showcasing how powerful TikTok marketing is.
So yes, there is a way to make tons of money using TikTok, but you have to be smart with the marketing. If you’re not, you’re going to miss the mark, and many times, this can cost you a lot down the road. Note that only strict adherence to the platform’s algorithm can lead to the desired results.
For example, we know many places where you can get active. For example, you can order more followers on TikTok with InfluBoss. According to the reviews, the service is good. But! Why pay money for it? Everything is very simple in the algorithm. There are no secrets, it is interesting, unique content and interaction with the audience.
If you’re considering using TikTok, here are some marketing techniques you must know.
It Needs to Be Entertaining
First and foremost, your content needs to entertain. A dry video showcasing your content will not turn any heads; people may roll their eyes at your advertising attempts. You want to make people forget that they’re watching an ad.
Of course, your video also needs to give viewers an idea of your brand and the products you sell. This can be a tricky tightrope, but many entrepreneurs have found that sweet spot. You can get some ideas by watching videos from the competition.
See how they make content and create your own in the same way that they do. Don’t copy them, but take them as inspiration to create fun, engaging content that’ll keep people around so that they don’t get bored and feel like they’re watching some ad.
Hop, Hop, Hop on Those Trends
TikTok is all about the trends. Memes, popular hashtags, dances, songs, and hot topics constantly change from week to week. Understandably, some people can have difficulty keeping up with them all. However, treat TikTok trends like your morning paper if you’re a business.
If you see a hot trend, hop on it immediately. If you wait on a trend, people will have moved on to the next one, and you may even get made fun of for being fashionably late.
Hashtags Are Still Relevant
One thing that is always relevant in social media marketing is hashtags. On TikTok, hashtags work similarly to other sites. You have trending hashtags, which you should use whenever possible, but you should have hashtags that are more focused on your niche. Too generic or broad, and your post gets lost. Too specific, and no one will search for your hashtags. Doing research and posting them on your videos accordingly can boost them in the algorithm.
You should use up to five hashtags in your posts for the best optimization.
Partner With Content Creators
Another TikTok tip that transcends all social media platforms is collaboration. Working with relevant creators or partnering with influencers is how you can promote your brand in a way that can have a better impact than some ads.
You can search for content creators in a similar business as you are or look for influencers with an audience that may be interested in your product. You want to have an influencer with a big audience and high engagement. If they have thousands of followers but need more traction on their posts, think again.
When you want to partner, message them with a short and friendly offer. Just remember that they may have many people who are giving them offers. You may have to send messages to several influencers before finding the right fit.
A large follower count, or you are willing to pay them, can increase your chances of them saying yes. In addition, don’t go with the biggest name in town. Instead, look to smaller content creators. While smaller, they can have loyal followings and are likelier to collaborate with you if your follower count or budget is lower.
Post Often (But Not Too Much)
How often should you upload on TikTok? Daily? Once a week? Think somewhere in between. Posting 3-5 times a week gives you that perfect balance between quality over quantity while also keeping your account active. Posting too much can overwhelm your followers, while posting minimally means that some of your followers will miss your posts, which can knock you down a few pegs in the algorithm.
Schedule Your Videos
Through analytics, you can know when your audience is the most active. Posting your content when they are active means you are likely to get more interaction. However, there are times when you may be unable to post your videos right then and there.
This is where scheduling comes in. Schedule your posts for the time when your audience is the most active.
Respond to Your Fans
On social media, brands are not there to be above their fans. Often, fans and brands can learn from each other, and one way to do this is to interact with comments.
Like their comments, respond to any questions, and address any concerns immediately. If you do this, you are likely to gain fans for life.
In addition, you should go further. One great idea is to do duets with people trying out your brand.
Hashtag Challenges
Another popular tool brands use is the hashtag challenge. You probably have heard of Internet challenges, which have been around longer than TikTok. Many brands, including the big leagues like McDonald’s, implement challenges using their product. It can be an excellent way for your business to grow, for your audience to get their own growth, and to increase overall engagement.
Think of a unique challenge. Once again, looking at your competition can help you get inspiration and ideas.
Don’t Forget User-Generated Content
Another popular way to drum up engagement is by posting user-generated content. If someone posts a selfie with your product, share it with your platform. Encouraging contests, user participation, and rewarding your users for helping you create content are all excellent ways to do this.
It can be a win-win; you can advertise your product for next to nothing while your fans get more traction through their own user-generated content. For many, this is too good not to pass up.
Use TikTok Ads
TikTok has an ads program like any other social media app. They offer several unique ways to advertise your brand to others. Let’s look at some of them.
In-Feeds
These ads appear in a user’s news feed, almost indistinguishable. This way, your advertising blends in naturally, and if done well, it can earn you a new fan.
Brand Takeover
This ad pops up when a user opens TikTok, then becomes an in-feed ad that also appears on the For You page. As you can likely infer from the name, this is one of the biggest ad packages you can purchase. It is costly, but it can be worth the investment.
Top View
This is a cheaper version of the brand takeover. It does not cover the entire screen, but the first in-feed post turns into a full 60-second ad.
TikTok Branded Hashtag
We mentioned brand hashtags earlier. This is the ad form of it. Users perform a challenge that the branded hashtag brings. Then these videos appear as ads on the discovery page. Promoting engagement, brand awareness, and fun, this challenge can be a unique way to even the odds.
Branded Effects
Do you know those TikTok filters that can make you look young, old, gender-swapped, etc.? Brands can use their own filters, allowing users to have fun while spreading awareness. You may need an excellent graphic designer, but if you have one, you may want to go with branded effects.
Collection
Collection ads let you browse a brand’s products in full-screen mode. This is unavailable to some users, so you may want to hold out on it. But once it is, we recommend trying it, especially if your shop has a variety of products to choose from. Users can purchase your products without ever leaving the app.
TikTok ads also allow you to reach your target audience, and there are all ads for all budgets. Overall, TikTok does ads better than some of its competitors, which is one thing we love about them.
Conclusion
TikTok is a website where marketing blends with entertainment flawlessly. If your business markets itself to Millennials and Gen Z (especially the latter,) you must be on TikTok. The potential to reach millions of people is too tempting.
Maximizing ROI with TikTok marketing involves strategic content creation, audience targeting, and analytics. Leveraging the platform’s youthful and creative user base, businesses can create engaging campaigns that resonate. Continuous performance analysis and adaptation are key to optimizing returns, making TikTok a valuable addition to the marketing toolbox.