101: Amazon Marketing for Startups!

For startups venturing into the competitive world of e-commerce, Amazon presents a huge opportunity to reach millions of customers globally. However, maximizing the potential of Amazon’s platform requires strategic thinking—especially for startups with limited budgets.

By focusing on affordable yet effective marketing tactics, you can boost your product’s visibility and drive meaningful sales without burning through your resources. Here are some key strategies to help your startup thrive on Amazon.

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3 Tips On How To Create a Brand Guide!

The marketing landscape has become brutal for today’s brands, especially with the increasing popularity of social media. Hundreds of ads bombard internet users every day, and it takes a strong brand and a brand guide to stand out.

When you think of memorable brands like Nike, Spotify, Starbucks, and Netflix, you can vividly picture each brand’s logo, imagery, typeface, color palette, to even the specific way they ‘talk’ to their target audience.

Similarly, you need such differentiating visual elements and messaging to outshine your competitors.

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Crazy Aaron’s Collaborates with Kroeger’s Inc. to Expand Canadian Presence!

Crazy Aaron’s, a creative toy manufacturer known for their cerebral Thinking Putty, has entered a strategic alliance with Canada’s premier toy distributor, Kroeger Inc.

This cooperation is set to increase the availability of Crazy Aaron’s product line in Canada, including their popular sensory play offerings.

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Elevating the Retail Experience: Harnessing the Power of Digital Signage!

To make shopping more fun and engaging, stores use cool digital signs. These signs are very high-tech and have changed how shops work. Stores that mix tech and normal shopping are now what people want. They want the shopping experience to be all about them.

Nowadays, digital signs let shops connect the real and digital worlds of shopping. This makes shopping more fun and competitive. Which means it’s all about having fun and tech-filled shopping trips!

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The Importance of Investing in Professional Marketing Services!

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Professional marketing is all about taking your business forward by following a plan. If you want your products to have a wider reach and increase your visibility online, you need to start working on your marketing strategies. 

It might seem like a futile investment if you are working on a start-up. However, a professional approach along with a dedicated marketing team can undoubtedly solidify your standing in the business leagues. 

If you are considering getting a marketing expert on-board but aren’t too sure, you might want to see all the benefits of hiring one. Continue reading to find out what the benefits of getting professional marketing services help. These perks might just end up convincing you into hiring one!

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4 Tips for Effective SMS Marketing!

SMS marketing is a very effective way to reach a large audience directly and quickly, while getting immediate feedback. Text message marketing also has a more personalized feel that can help you build better relationships with your customers or supporters and encourage more loyalty.

When done right, effective SMS marketing can deliver a high ROI, with experts suggesting that it is currently at a massive 500% with a click through rate (CTR) of just over 80%.

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5 B2B Marketing Tactics to Edge Out the Competition!

In today’s competitive business world, every business enterprise is working hard to outshine other firms in the market with B2B marketing tactics. It applies to all businesses, whether large or small.   

That said, if your business sells goods or services to other firms, you understand how hard it’s to gain a competitive edge in the market. It is because most businesses have already identified their vendors and established strong ties with them.

While that’s the case, implementing a few B2B marketing strategies and tactics can help.   

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7 Pointers to Help You Build Brand Trust and Get More Customers Online!

There is a lot of learning involved in running a business. As more companies, especially in the wake of rising inflation and after the pandemic about three years ago, devote resources to restoring their brands to build brand trust, competition has increased.

Also, online brand and business sales continue to do well as the world generally shifts their hobbies and shopping habits online.

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Shrinkflation – Smaller Packages and Higher Prices!

There was a time when a pound of bacon was a pound of bacon. And we still call it a pound of bacon. But the reality is that a package of bacon now weighs only 375 grams, not 454 grams which equals a pound. That’s an 18% reduction in package size. However that’s only half of the shrinkflation story.

From 2019 to 2022 in Canada the average price for 500 grams of bacon has risen from $7.06 to $8.55, a 21% increase in the price per gram.

That is shrinkflation. The subtle, and sometime not so subtle, reduction in package size combined with a commensurate increase in price for the smaller package.

At a time when inflation is rising, interest rates are increasing, the economy is slowing, and people are struggling, when did shrinkflation become acceptable?

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Nifty SEO Tips that can Boost your Website’s Rankings!

If you want your business to succeed you will undoubtedly need to invest in a digital platform. In other words, you need a website, and not just a blog-standard website that would have passed 10 years ago but one that is up to date with the modern age and can promote search engine optimization or SEO with SEO tips. 

Why is this important? Because SEO gets you onto the first page of search engine results and in turn, this leads to more organic searches and more people finding your webpage and purchasing your product or services.  Great stuff!

However, only some people are adept in technical matters regarding SEO. If you need help in this aspect, searching for digital marketing companies, such as Digital Shift SEO Services to assist you can be a great help.

But what are some of the SEO tips that you or a business could use to boost your website’s rankings in as little as a month? Read on to find out!

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Unlocking the Mind: The Psychology and Marketing Strategies Behind Online Casino Bonuses!

It is usually challenging for online casinos to create bonus proposals that will effectively attract and retain players. It is interesting to know that the appeal of these bonuses isn’t just about extra cash or free spins.

Casino expert Clarissa Kane says, “The success of online casino bonuses lies in a deep understanding of player psychology. Casinos design their offers to make them appealing to the unique motivations and preferences of different types of players.”

This insight helps to explain why some bonuses seem to be irresistible to certain players while others barely catch their attention.

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Guide to Injection Moulding Marketing!

The соnсeрt оf injeсtiоn mоulding hаs been аrоund fоr а lоng time, аnd desрite the fасt thаt it is used fоr mаss-mаnufасturing а wide rаnge оf соmmоn items by various laboratory consumables manufacturers, mаny рeорle аre unаwаre оf it.

Sо, if yоu оwn а business in the mаnufасturing industry, yоu mаy be wоndering hоw yоu саn mаrket yоur соmраny, serviсes, аnd рrоduсts tо роtentiаl сustоmers.

Рeорle wоrking in оther industries frequently require а wide vаriety оf раrts, аnd they will, understаndаbly, wаnt the best роssible оnes fоr the mоney they аre раying.

Аs а result, the text belоw will inсlude а list оf things yоu shоuld inсlude when develорing а mаrketing strаtegy fоr yоur саsting serviсes.

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How to Beat Competitors With Your New Business!

As a new business owner, it’s up to you to help your company reach the top of the industry and beat competitors. Of course, such a thing is easier said than done, especially when you consider how competitive most industries can be. Many other companies have developed tactics to get the attention of their (and your) target audience for years. It might seem like a lofty goal if you want to beat competitors with a new business due to the odds stacked against you.

However, just because there are long odds doesn’t mean you don’t have advantages over the industry. You have examples of successful businesses to use as your roadmap, allowing you to benefit from the trial and error of your competitors. Here are a few best-practice methods to beat competitors to help you get started.

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Signs Your Business Should Go International!

For many people, the goal of international travel is one that appeals to them in a big way. However, before you set out down this particular path, you want to be 100 percent certain that it is something that your company is ready for and check the signs your business should go international.

Otherwise, you can easily find yourself in a situation in which your company is put at risk from a failed project that can cost time and energy, as well as slow down the overall progress that you had built up.

Here are a few of the main signs that your business should go international

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Improve Your Business’s Curb Appeal Using These Top Tips!

Curb appeal plays a vital role in how your business is perceived by customers, employees, and passersby. A well-maintained and visually appealing exterior not only draws people in but also reflects positively on your brand’s professionalism and attention to detail.

Whether you run a retail store, a corporate office, or a hospitality venue, improving your curb appeal can significantly enhance your business’s image.

Here are some top tips to help you achieve this, including the transformative impact of hiring professional exterior painters.

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