Is your brand ready for an influencer marketing crusade? Whether you’ve worked with influencers before or not, now could be a great time to start. Wondering if your brand’s ready for a TikTok influencer marketing crusade?
Whether you’ve worked with influencers before or not, now could be a great time to make the utmost of the viral videotape app’s success.
It is very important to figure out in time the algorithm, which should be followed by the platform TikTok. The fact that there is an important dynamic activity of your subscribers. All that provokes the page more often gets into the feed. Yes, it comes from comments, likes, and other things.
Have you already tried to work out this point? Difficult, right? So, many users still buy TikTok followers from reliable marketing sources. Such purchases are famous for good results in terms of promotion.
At present, TikTok is the 6th largest social media network in the world, having surpassed LinkedIn, Reddit, Snapchat, Twitter, and Pinterest. It’s the most downloaded app of 2020 and is growing fleetly in requests around the world and at least 40 TikTok stars have further than 10 million followers. But while the app offers lots of influencer marketing openings, it does bear a different approach to Facebook or Instagram.
Before we dive into how to work with influencers on TikTok, first let’s look at who’s using the platform to see if it would be a good marketing fit for your brand.
What Groups of People Use This Platform?
TikTok has a character for being popular with teens – and for good reason.
- Further than a quarter (29%) progressed between 12 – 16 times old.
- And further than ⅔ (68%) of users are 13- 24 times old.
- In terms of gender, TikTok skews 62% men and 38% females.
These TikTok groups are active.
In the U.S., the average stoner opens up TikTok 9x a day and spends up to 36 twinkles browsing through vids, whereas the average time Instagram druggies spend scrolling their feeds is 27 twinkles a day.
Thanks to TikTok For You feed, observers are smelled into a cycle of videotape content, which helps to explain the high engagement rate.
So, if you know that your target followership is hanging out on TikTok, working with influencers to produce fresh, authentic content could be a great option for your brand.
Let’s dive into how to do that successfully.
As with any influencer exertion online, you want to make sure you’re setting clear pretensions from the onset. While there are lots of influencers to choose from that have massive reach, make sure you’re concluding for those with the applicable cult.
This is why it’s important to check in with why you’re using TikTok influencer marketing. Is it to induce brand mindfulness or make deals? Still, you may want to concentrate on influencers with the big cult, If it’s the former.
Don’t be mistaken: Sponsored collaborations might not be as obvious to spot on TikTok compared to other social media platforms, but that doesn’t mean the same FTC regulations don’t apply.
TikTok influencers are required to disclose sponsorship with clear and visible messaging that the content is sponsored or an advertisement.
Whether a hashtag challenge is part of your TikTok influencer marketing strategy or not, you should surely produce a memorable hashtag to use alongside your patronized posts. Because they can help induce huge engagement for your content and leave a lasting print on observers.
Opting for the right hashtag is part- wisdom, part- art, so make sure you consider the following before landing on your# of choice
Assay hashtags that have preliminarily worked well for other brands. What was it about those hashtags that generated great engagement? Look for themes and similarities across many exemplifications to understand what works( and thus what may not).
The key is opting for a hashtag that can be associated with your brand, but which isn’t exorbitantly promotional. It’s a fine balance to strike, which is why it’s worth spending a bit of time probing and getting inspired by other successful juggernauts. Make sure it can be associated with your brand, product, or niche As mentioned over, there’s no point in choosing a hashtag that goes viral if it can’t be associated with your brand, product, or niche.
One egregious way to do this is to include the name of your product within the hashtag itself. For illustration, the brand Aerie partnered with influencers to spread the word about their debut on TikTok with the hashtag #AerieREALPositivity. They asked their followers to partake in three effects they’re thankful for, followed by a positive statement they wanted to partake with the world.
Cooperate with TikTok-first Influencers
Still, it might feel tempting to work with those same people again over on TikTok, If you’ve worked with influencers before on Instagram. There’s a reason why you should consider working with people that started life on TikTok (as opposed to Instagram).
Generally speaking, they won’t have similar high-pay prospects as established Instagram( fit another social media platform) influencers and they’re likely to be astute about the sways and outs of TikTok as opposed to those who are concentrated on multiple different platforms. So, surely include influencers who grew up on the platform in your hunt – they’re the people who understand how to drive engagement.
The beauty of influencer marketing on a platform like TikTok (that isn’t hysterical to push the boundaries) is that you have a wealth of influencers to choose from. Food brands don’t need to work simply with savorer content generators. Beauty brands don’t need to work simply with beauty bloggers.
Brands can consider partnering with a less egregious influencer who has the right followership that loves their content. For illustration, the brand Mucinex partnered with five influencers to promote its untoward cold drug during the#TooSickToBeSick zombie-themed crusade.
Nick Tangorra’s TikTok videotape began with him in bed looking inadequate. Also, he takes Mucinex feels more and in about five seconds, the videotape cuts to him recording a song in a plant, looking amazing. The crusade racked up further than 400 million views in just five days.
One of the stylish ways to find suitable TikTok influencers is to use TikTok’s Creator Marketplace. This platform allows brands to search for and unite with influencers – all you have to do is request access to the platform. Once you’re granted access, you can search through the TikTok creator roster. Use the following hunt pollutants to find out information about a creator’s profile and precious followership data:
- The country in which the influencer is grounded.
- The type of content a creator publishes. TikTok’s platform can relate the environment and objects within a videotape, so Creator Marketplace is suitable to direct member generators into content orders.
This can be sorted by the following classes – 10k to 100k, 100k to 1 million, and 1 million to 10 million. Don’t forget, still, that the true implicit reach of a creator’s content is frequently far beyond their audience. However, a creator’s reach could exceed the millions, if a piece of content is featured on the For You Page.
- Views: This data point helps read the unborn performance of a piece of content.
When vetting implicit influencers, look nearly at their former posts and overall branding.
But flashback, while chancing a TikTok influencer with the right followership is veritably important, keep in mind that the look and sense of TikTok content are relatively unconventional.
Don’t be hysterical to ask the experts for their patience on what kind of patronized TikTok video will perform stylishly with their followership. So, work with them to produce a communication that’s authentic and fits with TikTok’s kindly unconventional approach, rather than a communication that seems too commercial.
The key is to be flexible and allow influencers to give feedback on your strategy so that you develop a crusade that aligns with your brand and resonates with TikTok’s hyperactive engaged community. As ever, the stylish influencer juggernauts come from close collaboration – and the same goes for TikTok.
It’s safe to say that successful influencer marketing juggernauts on TikTok will cause brands to relinquish a little control. Still, also working with TikTok influencers might not be for you, If the idea of that terrifies you, that’s because the veritable nature of TikTok content is fast and stoner-controlled – it isn’t simulated.
Rather than trying to push specific brand dispatches, subsidize the format of TikTok content by allowing followers to take your idea, hashtag, or sludge and make it their own.
Watching Criteria is as important as setting pretensions when working with influencers. The bones to watch out for are views, engagements (hearts, commentary, and shares), and reach, to assess your juggernaut’s success. And now that TikTok allows people to add links to their biographies, businesses can direct and track business to their website from the app.
Until lately, the biggest challenge to tracking influencer marketing exertion on TikTok successfully has been doing so for a group of influencers contemporaneously. Collecting data manually can be time-consuming and inviting, but it’s essential to ensure that your crusade and the influencers involved are generating results.
Within TikTok Analytics, you can cover the performance of any account, which means you only have to produce your account to be suitable to check in on how influencers are performing. All for free!
Contact Influencers via Instagram
Lauren Nally – who works on brand hookups for PromGirXO and is an influencer in her own right – revealed that she frequently gets in touch with TikTok influencers via Instagram.
The beauty of working with influencers on TikTok versus other channels like Instagram, Lauren says, is the rate of growth. Everyday individualities are getting TikTok influencers overnight, and being thrust into unforeseen fame means that they ’are generally more open to new ideas.
This is great news for brands that want to mate with an over-and-coming star who’s willing to have fun and be creative. Just don’t forget to look for them on Instagram – it may be easier to communicate with them that way!
When searching for implicit influencers to work with, make sure to check how frequently they’re sharing patronized content. Still, their engagement rate may not last, If lots of their recent content are paid posts.
Rather, look for TikTok influencers that have a good quantity of organic,non-sponsored content. Because they’re more likely to have interested and engaged followers that aren’t fatigued by patronized posts.
Well, it’s a suggestion of TikTok’s focus and response to users’ demand for content that shares knowledge and particular sapience. So when planning forthcoming influencer juggernauts, why not consider creating educational content?
Teaming up with the right influencer to make instructional videos could be a great way to cut through the noise and subsidize TikTok’s shift toward online education requests. There’s no better time to develop a TikTok influencer marketing strategy.
With unknown reach, TikTok can be an important way not only to drive engagement for your brand but also to convert subs into guests. Indeed for brands with lower marketing budgets, influencer – led TikTok juggernauts offer a cost-effective and creative result to drive engagement and mindfulness in a short period.
When planning your influencer marketing strategy, consider the stylish and worst-case scripts, and don’t be hysterical to show the mortal side of your brand.
And don’t forget the veritably stylish influencer juggernauts are born out of meaningful connections and close collaboration.