Have you ever wondered how TikTok is grabbing the attention of millions of users worldwide? Is it possible for an app to drive more engagement at this quick time?
TikTok is a short-video social media platform that has been downloaded more than 2 billion times worldwide. Since the TikTok launch in 2016, the app has swirled the digital marketing scenario. It has the highest engagement rate of about 18%, surpassing giant apps like Instagram and Facebook.
As a result, TikTok has taken the storm of social network hubs.
About TikTok
TikTok is an app fulfilled with Gen Z users where they can create various fun dance challenges, lip-syncing videos, duets, stitches, sing a song, etc. Almost 60% of users are Gen Z, and about 83% of TikTok users have posted a video.
On average, nearly a TikTok user spends an average of 95 minutes a day on the platform. The app is active in 150 countries and 75 languages. If users want to boost their performance on TikTok, you can buy tiktok views and strengthen your position.
Relationship Between TikTok And AI
Today, TikTok is powered by AI technology. The technology optimizes content creation, curates, and provides recommendations. As per research, TikTok uses high-class AI algorithms to drive user engagement. Its AI is superior to Instagram and Youtube.
As TikTok users have different options for choosing their followers, they can like the videos as per their choice. If this process is hindering or the user is not active, then the AI plays its role by recommending some videos.
TikTok AI analyzes the behavior of the users and maps out their behavior and personality. It looks at how they react to specific videos with emojis and reactions. For example, it may be sad, happy, angry, etc. With that relation, it repeatedly shows the videos on preferenced niches.
The AI in TikTok also helps to enhance the user experience of both creators and viewers. Moreover, the AI is more concerned with safety and privacy.
How Does TikTok AI Algorithm Work?
TikTok users spend more time on the site then on other apps. It is because the right content has been delivered to the right person. The better TikTok engages the users, the more time the users spend on it.
Once users start to watch videos on TikTok, the ‘for you page’ will suggest them with good recommendations and where it keeps them highly engaged. Furthermore, if you want to drive the traction of your audience, you can leverage Trollishly and get ahead of the curve.
What happens when you post your video on TikTok, and how does their algorithm step forward your video? When you post a video, it is getting pushed to first viewers. Now, the video performance is evaluated based on the following criteria,
- Overall watch time
- Length of the video
- Number of times a video is replaced
- The ratio of likes and views
- The percentage of comments and views
- The rate of shares and views
If your video has a good performance, it is pushed to another bunch of viewers. If it is not terrible, it doesn’t be pushed to any audience. Their AI will work in two ways as follows:
Consumer Side: The algorithm quickly absorbs and analyzes individual performances. TikTok checks the user’s language, devices, profile, etc. It also records the duration of watch time by the users.
Producer Side: The AI helps content creators plan to post the following viral content. The creator’s video is verified based on three points as follows,
- Usage of natural language in video descriptions and captions.
- The range of the videos.
- Metadata such as hashtags, audio and tagged people.
After checking, the AI will suggest enhancements in the various components to enrich your video performance. It interprets positive and negative signals based on the producer’s niche, target audience, and video landscapes.
Some Tips To Make The AI Favor Your Videos
Trigger
There are two types of Triggers: External and Internal. External trigger users by sending notifications, ads, emails, CTA’s, and mouth referrals. Internal triggers deal with emotions like boredom, loneliness, confusion, etc. It is still puzzling how AI is understanding emotions correctly.
These triggers will happen if the users allow permissions for specific actions.
Action
After triggering, the creators can put forth the usability of products and services. Here with the content, the AI will perform collaborative filtering. As per TikTok user preferences, they show videos of niche videos from different creators. The themes are usually sports, animals, science, etc.
Conclusion
TikTok allows users to follow their preferred creators. As users share more of the videos, then the feed becomes stronger. It creates a strong reputation in their community. It’s pretty scary for beginners to work with algorithms.
However, you will learn quickly, and you will be immersed in the magic of algorithms. Additionally, if you need to enhance your fame, you can use Trollishly and uplift your growth. Thanks for reading!