Since customers are human and react to anything that is relevant to their personality, personalization has become a critical component of many marketing strategies today.
To be seen as a brand of choice that drives repeat purchases a personalized experience will go a long way in keeping your buyers engaged and retaining new customers by creating a deep understanding of their unique needs, preferences, behaviors, and interests.
Effective personalization has been seen to have a positive impact on the overall customer experience through:
- Giving recognition, rewards and special treatment to loyal customers
- Offer forgiveness or understanding for late payments
- Giving proactive assistance in case of errors like when service is down
- Treat customers to a special offer or present them with something free on their birthday
How does personalization enhance business?
A personalized experience should have the power to make the customer feel important and cherished and not simply acknowledged by a courteous employee answering the phone or giving other generic offerings.
By taking steps to open the door to a host of measurable benefits, organizations can help their business by:
Increased customer satisfaction and loyalty
Businesses can deploy an effective personalization campaign by understanding the needs of the customer through outreach, product recommendation.Customers are more likely to make a repeat purchase after a personalized shopping experience.
Builds trust
By introducing personalization a business is better equipped to understand and respond appropriately to the customers requirements. This instils trust,a quality which is one of the top reasons for them when making a purchase or buying a service.
Drives impulsive spending
Studies have shown that a majority of the customers indulge in impulsive buying by purchasing items they had no intention to buy,but did so because of personalized recommendations.
Boosts revenue
Through a personalized experience,a company can easily boost sales of any product and even make the buyer feel that the high price they may be paying is reasonable. This is because a majority of the customers will spend more on something due to the personalized service,which will lead to higher earnings.
Customer is king
By heeding customer needs and making them a representation of how valuable they are for their businesses, can generate significant word-of-mouth advertising and make a key influence on future purchasing decisions.for the company.
Create personalized push notifications
Push notifications have a high strike rate and are more likely to engage prospective customers than any other marketing tool.Once you personalize your plus notifications with the correct strategy,your intended customer will be able to find the product they need easily,and afford a better user experience also.
Increases customer retention
A personalized service that is tailored specifically to the preferences and requirements of the customer can make businesses keep their customers feel important and make them come back for more.
Offers a unique value proposition
Businesses can earn from personalization by offering unique value propositions to their customers which will make their business stand out and drive customer retention.
Article and permission to publish here provided by Olivia Alex. Originally written for Supply Chain Game Changer and published on April 19, 2024.
Cover photo by coco tafoya on Unsplash.