If you spend a lot of time online, you may enjoy memes of embarrassing mistakes that people have made. While that’s mostly harmless, the joke will be far less funny when it’s your products or packaging that others start making fun of. Apart from hurting your company’s image, bad packaging and product packaging mistakes may lead to reduced sales and revenue, affecting your profit margin.
It’s important to understand that your customers’ way of thinking may be affected simply by looking at your product packaging. For instance, a substandard packaging design may stimulate the areas of the brain associated with negative emotions.
For that reason, you should care a lot more about your packaging design.
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