In this day and age, if you’re a small business owner, you’re likely aware of the power and reach of social media. To stand out from your competition and for your business to thrive, you need to put a lot of time, effort, and consideration into your online presence and social media reach.
Even if you’re offering an amazing physical product, if you don’t have a strong online presence, you won’t get the sales you need. So, if you’re not sure where to start, read on for some simple ways you can expand your social media reach, and grow your business.
Research the Competition
Firstly, think of social media as not only a valuable tool where users can find you, but an invaluable tool where you can seek out others. With social media, it’s never been easier to survey your competition. What are they doing online?
Looking at likes and interactions can give you a strong idea of what works and what doesn’t. That’s not to say you should copy their posts, but you should take note. Do they get more engagement from reels or posts? Are they offering discounts or running competitions?
Focus on the Platforms That Are Best for You
Using every single social media platform available to you is a waste of time. Do your research and figure out which platform is going to be the most beneficial to your brand. If you’ll be selling a lifestyle with tons of stylish product shots, Instagram is your best bet.
However, if you’ll be chasing leads through testimonials, then Facebook or Twitter might be a better fit. It’s also worthwhile trying to figure out what your target market is using. If you’re targeting a younger audience, they’re more likely to be on Instagram and TikTok, than they are on Facebook. Do your research and plan your content accordingly.
Ensure You Have a Strong Internet Connection
Having a strong internet connection is vital. Shop around to ensure you’re using the most reliable internet service near Sun City Grand with transparent monthly prices. This is invaluable when aiming to expand your reach, as you need to be contactable and available online, ready to interact with your audience.
Use Built-In Tools
All social media platforms come with built-in tools. The algorithm tends to reward you for using these tools as it not only helps to promote you but also promotes the platform. So, use stories on Instagram to connect with followers, make reels and Tik Toks in-app, or use Facebook polls to do market research.
Keep an Eye on Trends
Lastly, keep an eye on the trends. This does not mean recreating any viral memes or videos if they don’t align with your brand. However, is there a trending song that fits your aesthetic that you can use for your next reel?
Understanding trends does not only means jumping on the bandwagon, but it can also be a good market research tool, as you can gain more of an understanding of what your client base is expecting to see when they go online and be able to create relatable and content that resonates.