The need to improve your ECommerce order fulfilment is the entire process your company goes through when you receive an order from a customer until it’s delivered. On the other hand, you’ll also have to deal with returns when customers want to send something back because they changed their minds, had a problem, or it needs to be fixed.
Order fulfilment is vital in organizations. This activity includes collecting and storing inventory, fulfilling orders, and managing the post-sales process. A company with an efficient order fulfilment strategy can eliminate costly mistakes, reduce shipping expenses, and save resources.
Order fulfillment is an important part of the selling process. Even if you have the best product in the world, your customers will not be happy if you can’t deliver it quickly and safely. Therefore, choosing the right fulfillment company for your business is essential.
For the last two decades, the field of e-commerce fulfillment (logistics) has been going through the golden age because of the equally growing market of e-commerce providers (online sellers). However, other logistics companies improved their fulfillment game in 2018. New players in the field, such as ShipBob, presented the public with cheaper fulfillment solutions.
With all the changes in the e-commerce industry, customers are expecting faster services and response times. Amazon suddenly changed the game by introducing the 2-day shipping program of Amazon Prime. Target tried to counter this move, but Amazon launched ‘Amazon Prime Now,’ which ensures deliveries over two-hour delivery time.
After the launch of these fantastic services, customers’ demand will only increase.
If you run an online business, you definitely know that there are order fulfillment challenges and managing them involves many moving parts. Ecommerce order fulfillment is among these moving parts that most eCommerce retailers overlook. Your profitability, customer experience, and overall business growth suffer without effective fulfillment.
Our latest “Featuring” series article covers the topic of Warehouse and Distribution Centre order fulfillment. With the exponential growth of E-Commerce and online shopping the backbone of activity that makes it all happen is order fulfillment.
Every time you place an online order someone somewhere is picking up those items and placing them in a box for delivery to you. Given that hundreds of millions of people are doing the same thing at the same time it is imperative that companies have the most efficient fulfillment process possible, whether they do this work themselves or outsource it.
We have had the opportunity to lead the implementation of some world class fulfillment processes, even surpassing the speed of Amazon. So take some time and check out our very best Warehouse and Distribution Centre fulfillment articles!
The retail company I had joined had just invested $25 million to automate their Distribution Centre. They automated the process of fulfilling orders in individual units, or eaches, instead of case fulfillment.
As I learned more and more about the system and the operation it became obvious to me that the entire paradigm that went into the $25 million investment was wrong. They wasted at least $20 million by perpetuating individual unit.
They could have save a lot of time and money by changing their fundamental operating model to one of case fulfillment – the Retail Holy Grail!