The backbone of Retail and ECommerce is Supply Chain. Without Supply Chain they cease to function. Goods don’t move to channels and customers have nothing to buy. It is that simple!
Not only is Supply Chain necessary to make Retail and ECommerce run, but Supply Chain is now a source of customer delightedness and competitive differentiation. Just think of same day delivery … that capability is entirely possible due to Supply Chain.
As such Supply Chain is not just a necessary function but a strategic weapon. Here are our thoughts on future ECommerce focus areas and considerations for the effective management of Supply Chain.
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