Product innovation is at the center of many success stories. Every product that exists now, or that existed before, was once an innovation. The most notable innovative products of late have been mostly technological.
The term ‘disruptive innovation’ is used quite a lot these days. It refers to innovations whose impact sets a trajectory for the future. Such an example is Microsoft when they made their first PC.
That was a disruptive innovation back then, and rightfully so. It changed the dynamic of what was and what could be. Now, look at how the personal computer has developed!
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