The eCommerce distribution system is never static, as new technologies cause fundamental changes in how distribution works. Societal disruptions, like those caused by the COVID-19 pandemic, can also lead to changes in the way producers and supply chain managers handle the future of distribution networks, including eCommerce fulfillment.
The future of distribution is challenging and changing more quickly every year.
Producers, distributors, and retailers compete for market share and a bigger slice of the overall pie with unpredictable outcomes. Using innovative approaches, some companies attempt to cover an entire market segment, from production to retail. Others specialize in becoming an all-purpose intermediary or try to excel in a particular niche.
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