Brand Protection – The Definitive Role of the Supply Chain!

In this age of social media it is amazing how powerful that “likes” and “dislikes” and comments are to any single Brand.  Marketing departments generally know this all too well and they spend a lot of time and money in promoting, protecting and preserving their Brands.

But the responsibility of managing and protecting your Brand lies not only with Marketing.  The Supply Chain has an absolutely central, and pivotal, role that impacts the Brand as much as any other function in your company.

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The Journey of One Banana! A Supply Chain in Motion! (Infographic)

Banana article originally created and published and permission to publish provided by Sam Jenks at http://www.kodiakrating.com  

A few days ago I chatted with my brother on the telephone.

In the midst of our conversation, I could hear that he was chopping up something on a cutting board.

“What are you cooking,” I asked him.

“I’m making a banana smoothie. I ordered groceries the other day and had them delivered through Amazon Fresh. I was a complete idiot and forgot to double-check the order. So, instead of 4 bananas, I got 4 bundles of bananas.”

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What is ECommerce Order Fulfillment and Why is it Important?

Ecommerce is the future of the modern economy. With many countries placing restrictions to protect the health of their citizens or initiating a lockdown altogether, eCommerce is often the only option to keep the economy going. But what is ECommerce order fulfillment?

Meeting today’s service standards requires eCommerce order fulfillment. If your customers can’t receive the fast shipping service they have come to know and love, your eCommerce business might be pushed aside. 

Customers will find alternatives if eCommerce order fulfillment is not to their liking. By improving conversions and driving more sales, the best eCommerce fulfillment services and Supply Chain strategies help transform logistics into revenue drivers.

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How to Get Great Amazon Reviews!

When you have a product you sell on Amazon, the whole package is important including Amazon reviews, quite literally. 

Customers have thousands of options at their fingertips in any given product category, and that means they can be discerning. Customers can also leave their reviews of your product, and those reviews are an integral part of boosting your sales if they’re positive. 

From having beautifully designed packaging to sending follow-up emails after someone receives your product, you want a streamlined experience that compels your Amazon customers to jump on the site and leave you a great review. 

The following are some tips to get those coveted online reviews

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Effective Methods of Developing an E-Commerce Website!

With everyone following a busy schedule, online shopping has become the preferred choice for buying commodities. A Nasdaq report in April said nearly 16% of retail sales in 2021 Q2 took place online.

In 2021, the number of online shoppers was a hefty 27.6% or 2.14 billion in 2021 (Source:Oberlo). Given this, it makes sense to hire from the top website development companies in the United States for your ecommerce website project. 

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Multichannel vs Omnichannel Fulfillment Solutions!

Unchaining Change Leadership

“Omnichannel” is certainly the prevalent phrase in the E-Commerce arena.  The expectation in an Omnichannel Fulfillment world is that a customer can order what they want, when they want, on whatever device they want, and have it delivered how they want.

The physical delivery part of the Omnichannel expectation can be very elusive.  Many companies claim that they are Omnichannel service providers.  But are they really?

How many E-Commerce Fulfillment options are there?  And how many do you provide in your company?

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EStore Order Fulfillment Acceleration Strategies

With the launch of Amazon’s Prime Membership back in 2005, the rules of the ecommerce order fulfillment game changed. Amazon Prime offered free two-day and cost-effective one-day/overnight delivery options; exclusive to their members.

According to a survey conducted by LaserShip, 63% of shoppers expect delivery of their orders within three days and the young shoppers are willing to pay a premium for this convenience.

Needless to say that retailers and ecommerce business owners are having a hard time keeping up with these demands. In fact, meeting customers’ demand for speedy deliveries is among the toughest challenges in the supply chain, as mentioned in MHI’s industry report.

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Black Friday Readiness – Is Your Supply Chain In Trouble?

The Black Friday/Cyber Monday shopping extravaganza is almost upon us.  While it may seem like a long time for functions such as Marketing or Sales, for your Supply Chain the Black Friday push should be on right now!  Your focus must be on Black Friday readiness.

If you have products manufactured overseas for instance then if those products are not either on the ocean right now or en route over land to your Distribution Centres then you are already in trouble!  Black Friday readiness is critical.

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Understanding ECommerce Fulfillment!

Successful eCommerce businesses all have one thing in common: terrific eCommerce fulfillment.

You might have the best product in the world. Your website is epic. And your sales funnel slides your customers easily to the checkout.

If your eCommerce fulfillment doesn’t run smoothly, however, your web-based business will be all splash and no cash.

ECommerce fulfillment may not be the thing that gets you excited about your online business. However, it is a crucial element of your success in online retail.

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How Technology Can Help Tackle Food Waste!

How to tackle food waste is a major issue in this country, but it is one that is thankfully gaining more attention. It is estimated that $161 billion worth of food is wasted every year in America, and about 30% to 40% of our food supply goes to waste.

These are harrowing numbers, especially when considering the number of people in this country that deal with food insecurity and the toll food waste takes on the environment. A lot of this waste is caused by inefficiencies in the supply chain.

Let’s take a look at a few ways technology could help tackle this growing problem.

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Product Management KPIs!

KPIs, KPIs, KPIs, — there’s been a lot of talk about KPIs lately. To be honest, people have been talking about KPIs for a long time, especially around marketing, sales, and some R&D (though the latest mostly speak about Product Management KPIs but don’t measure it well enough IMO — but that’s for another article).

The difference today, I think, is that now everyone is speaking about it. I guess COVID19 put the importance of KPIs into perspective — people are working remotely and it’s harder to understand what is being done.

So now, whether you measure the individual, the team or the company, how well you are doing should be measured in objective KPIs.

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The Home Stretch: Understanding the “Last Mile” of Delivery!

Imagine you’re tracking a package online–you can see it’s traveled across oceans and continents, through sorting centers and onto trucks, and now it’s finally in your city. But this last bit of journey, known as the “last mile,” is where things can get tricky.

This is the final leg of the supply chain–the part where your package makes its way from the local distribution center to your doorstep. It’s a crucial stage, and often the most complex, costly, and time-consuming part of the whole delivery process.

For businesses, getting this last part right can be the difference between a happy customer and a lost opportunity.

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10 Ways AI Is Used In ECommerce!

If you haven’t been living under a rock for the last decade, you’ve definitely heard of the impact and ways AI has been having upon the business world. Today, we’ll be looking at its impact on eCommerce.

AI has slowly been integrating itself into all our daily lives, whether it be shopping on Amazon, or relying on airport security to keep us safe. Tech giants like Google and Microsoft have also been investing in it heavily.

A variety of eCommerce businesses have already started using AI for a number of reasons. On top of capturing more traffic in the first place, AI takes it one step further by helping businesses understand these new customers. This leads to an increase in customer satisfaction and, subsequently, retention. 

Because of this, more and more companies have started investing in machine learning services. In this article, we’ll be exploring 10 powerful ways AI is used in the world of eCommerce.

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