Brand Protection – The Definitive Role of the Supply Chain!

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In this age of social media it is amazing how powerful that “likes” and “dislikes” and comments are to any single Brand.  Marketing departments generally know this all too well and they spend a lot of time and money in promoting, protecting and preserving their Brands.

But the responsibility of managing and protecting your Brand lies not only with Marketing.  The Supply Chain has an absolutely central, and pivotal, role that impacts the Brand as much as any other function in your company.

Continue reading “Brand Protection – The Definitive Role of the Supply Chain!”

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