In this age of social media it is amazing how powerful that “likes” and “dislikes” and comments are to any single Brand. Marketing departments generally know this all too well and they spend a lot of time and money in promoting, protecting and preserving their Brands.
But the responsibility of managing and protecting your Brand lies not only with Marketing. The Supply Chain has an absolutely central, and pivotal, role that impacts the Brand as much as any other function in your company.
The Supply Chain function within your company has many responsibilities. From planning to negotiating to buying, from moving goods to processing goods, and from managing data to managing inventory. These responsibilities are at the core of making your company run. But is Supply Chain a Cost Centre or a Value Creator?
Yet often the Supply Chain is undervalued. While every function must help your company grow and prosper when the heat is on uninformed Executives can view Supply Chain as merely a Cost Centre. As such there can be unrelenting pressure to continue to cut costs.
Why is Supply Chain often undervalued? And how do you increase the value of Supply Chain in the eyes of your Executives and other functions?