KPIs, KPIs, KPIs, — there’s been a lot of talk about KPIs lately. To be honest, people have been talking about KPIs for a long time, especially around marketing, sales, and some R&D (though the latest mostly speak about Product Management KPIs but don’t measure it well enough IMO — but that’s for another article).
The difference today, I think, is that now everyone is speaking about it. I guess COVID19 put the importance of KPIs into perspective — people are working remotely and it’s harder to understand what is being done.
So now, whether you measure the individual, the team or the company, how well you are doing should be measured in objective KPIs.
Continue reading “Product Management KPIs!”