With the launch of Amazon’s Prime Membership back in 2005, the rules of the ecommerce order fulfillment game changed. Amazon Prime offered free two-day and cost-effective one-day/overnight delivery options; exclusive to their members.
According to a survey conducted by LaserShip, 63% of shoppers expect delivery of their orders within three days and the young shoppers are willing to pay a premium for this convenience.
Needless to say that retailers and ecommerce business owners are having a hard time keeping up with these demands. In fact, meeting customers’ demand for speedy deliveries is among the toughest challenges in the supply chain, as mentioned in MHI’s industry report.
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