Free Trial vs Product Demo: Which Yields Better Sales?

When marketing products, businesses need to employ various tactics to ensure that their products are seen and considered by potential customers. One of the most effective methods is to offer a free trial or product demo.

Free trials and product demos allow customers to experience or use the product before they purchase it, allowing them to see the value in the product and make an informed decision. According to the Product Led, for most companies, it makes sense to offer a demo, even if you also offer a free trial, because some portion of your customers will always prefer the additional handholding and the opportunity to ask questions before they buy.

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6 Major Delivery Logistics Trends!

It was an important year for delivery logistics trends. With ecommerce sales reaching $23 trillion in annual sales worldwide, customers are relying on better and faster deliveries for all sort of goods and services.

But this evolution in the supply chain, and for last mile fulfillment in particular, doesn’t end with retail. From restaurant chains to supermarkets to pharmacies to service providers, the world of logistics is experiencing unprecedented change.  What are the delivery logistics trends?

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How to Get Great Amazon Reviews!

When you have a product you sell on Amazon, the whole package is important including Amazon reviews, quite literally. 

Customers have thousands of options at their fingertips in any given product category, and that means they can be discerning. Customers can also leave their reviews of your product, and those reviews are an integral part of boosting your sales if they’re positive. 

From having beautifully designed packaging to sending follow-up emails after someone receives your product, you want a streamlined experience that compels your Amazon customers to jump on the site and leave you a great review. 

The following are some tips to get those coveted online reviews

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Choosing the Right Satellite Internet Service Provider!

Choosing an internet service provider can be an unnerving task, let alone being a satellite provider. 

Why did we mention satellite internet specifically?

Well, the constant impression of satellite internet being slow has become quite prevalent, however, several ISPs are breaking this category and offering the best services to customers across America. 

Due to this notoriety, many people, or even you might be hesitant to opt for satellite internet. Whereas, in reality connecting to a satellite internet service provider is a win. 

Why?

Allow us to explain. 

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The New Car Bait and Switch! A True Story!

The “Check Engine” light appeared on my vehicle recently. As the vehicle was over 11 years old and showing increasingly serious signs of breaking down, a trip to the mechanic confirmed that it would cost more to fix the vehicle then it was worth. So my wife and I decided we needed to get a new car.

We quickly researched vehicles and narrowed down the model and brand that we were interested in. After a visit to the local dealership, a test drive and some negotiating we bought a new car.

Within 24 hours of getting our new car our happiness turned to bitterness. The car they gave us was not the vehicle we had bought.

It seemed like we were the victims of a car dealership bait and switch!

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7 Reasons a Sentiment Analysis Tool Would Benefit Your Company!

Brands and companies can benefit from sentiment analysis, a procedure in which the analysis of client information is at its core. That also covers your clients’ tweets, comments, and feedback about your services and products.

Generally, sentiment analysis is used in marketing to learn what customers appreciate and what they despise.

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1001 Networks Offers Delivery Solutions! (Sponsored)

In December 2019, 1001 Networks officially launched!

This site, which operates out of Antibes, France allows people to take control over their business’ shipping and delivery needs. The website offers a place for people to come together and share information.

Right on the homepage of the website, people can see real customer reviews of companies. These detail the experiences people had with their chosen provider, and allows others to learn who to use, or not to use. 

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The Home Stretch: Understanding the “Last Mile” of Delivery!

Imagine you’re tracking a package online–you can see it’s traveled across oceans and continents, through sorting centers and onto trucks, and now it’s finally in your city. But this last bit of journey, known as the “last mile,” is where things can get tricky.

This is the final leg of the supply chain–the part where your package makes its way from the local distribution center to your doorstep. It’s a crucial stage, and often the most complex, costly, and time-consuming part of the whole delivery process.

For businesses, getting this last part right can be the difference between a happy customer and a lost opportunity.

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The 8 Wonders of Your Medical Practice and How to Pump Up those Pillars!

At first glance, your medical practice might not seem as riveting as one of the Seven Wonders of the World; but make no mistake: its similarities are striking; both stand tall while providing structure and both require meticulous upkeep to stay strong over time.

There are eight pillars to consider for any successful medical practice: Patient Care, Communication, Staff Management, Human Resources, Medical Knowledge, Practice Management, Professionalism, and Systems-Based Practice.

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What Vendor Centric and Customer Centric Would Look Like on a Date!

Last week I wrote about how my client was reverting back to a vendor-centric approach to drive increased adoption and usage of their products, instead of a customer centric approach.

As we looked to develop the playbook to support their channel partners in the integration of the products, as well as enabling them to sell, train, deploy and support their customers in the usage of the solutions, we fell upon an unlikely analogy; a first date.

What would a vendor-centric versus a customer-centric approach look like on a first date between the vendor and the customer?

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