Growing a business is a lot like growing a tree. It requires constant attention, nourishment, and pruning to ensure it grows up straight. Your account planning process is no different. If you’re not careful, your strategy will be overgrown with weeds, twisty roots, and dead branches that prevent it from reaching its full potential.
According to HubSpot, the top two tactics used by account planning marketers are finding key accounts and identifying target contacts. However, there are some B2B account planning mistakes that they are bound to make. Here are the top B2B account planning mistakes to avoid.
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