What Vendor Centric and Customer Centric Would Look Like on a Date!

Last week I wrote about how my client was reverting back to a vendor-centric approach to drive increased adoption and usage of their products, instead of a customer centric approach.

As we looked to develop the playbook to support their channel partners in the integration of the products, as well as enabling them to sell, train, deploy and support their customers in the usage of the solutions, we fell upon an unlikely analogy; a first date.

What would a vendor-centric versus a customer-centric approach look like on a first date between the vendor and the customer?

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