When marketing products, businesses need to employ various tactics to ensure that their products are seen and considered by potential customers. One of the most effective methods is to offer a free trial or product demo.
Free trials and product demos allow customers to experience or use the product before they purchase it, allowing them to see the value in the product and make an informed decision. According to the Product Led, for most companies, it makes sense to offer a demo, even if you also offer a free trial, because some portion of your customers will always prefer the additional handholding and the opportunity to ask questions before they buy.
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