Cold outreach has always been a numbers game. Reaching as many prospects as possible in the shortest time remains a top priority for marketers and sales professionals alike. In recent years, AI calling has emerged as a powerful tool to help businesses automate and scale their outreach efforts without burning out their teams.
But while the potential of AI phone callers is significant, the technology also comes with important trade-offs. In this article, we’ll explore the advantages and drawbacks of using AI in cold calling scenarios to help you decide whether it’s the right fit for your strategy.
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