In the customer-driven world, the prowess to use customer data or insights is of vital importance. And why not since it helps businesses shape products or services along with the buying experience. The confluence of ever-evolving digital landscapes and trends is transforming the role of data analytics from just a means to grab the customer details to finding the missed steps that can engage customers better than before, including data duplication..
To put it simply. It’s more about customer behavioral insights that help organizations outperform their peers by more than 80% in growth (in terms of sales) and more than 20% in the overall margin. Clearly, if the data is not credible enough, everything right from pitching to execution will turn out to be a complete waste of time, energy, and money.
Continue reading “Data Duplication is a Threat!”