Christmas Retail article created by, and permission to publish here provided by, Chris Landry at http://www.colourfast.com/
Now that 2018’s record-breaking Black Friday is behind us, retailers small and large must place their focus over the coming weeks on preparing for the Holiday shopping season.
According to a report by Gartner L2, nearly 85%of holiday sales in 2017 took place in brick-and-mortar stores. It’s therefore hugely important for retailers to make the most of this time to get everything ready to maximise sales over the holiday period.
If you’re unsure where to start, we recommend taking a look at this helpful infographic from the team at Colourfast Printing which offers a handy Christmas retail checklist.
During the countdown to Christmas, you’ll want to make sure that you are on top of your stock levels. In addition to ensuring that you have enough stock to cover anticipated customer demand, you will also have to make sure that the presentation is right. Check that items are accurately positioned so that they can be easily found by shoppers.
As well as organising stock, you will also need to make sure that the store is attractive enough to lure in window shoppers and drive extra foot traffic. Spend time on your window displays to ensure that they are not only beautiful, but also consistent. Remember to plan out your design beforehand – sketching can be a good way of doing this.
Playing the right tunes is also a great way to engage holiday shoppers. In fact, 95% of customers state that they prefer Christmas shopping while holiday music is playing. There are a few things you will need to keep in mind when curating your in-store holiday music playlist. For example, one good tip is to broaden your appeal to different demographics by mixing up the styles of music on your playlist.
Check out the infographic below for the complete Christmas checklist for retailers