The power of digitalization is evident in many spheres and industries, including the logistics one. As the technologies develop, the means for promoting logistics services with a digital marketing strategy has also changed.
For instance, logistics marketing heavily relies on digital channels of communication. The same goes for logistics advertising that primarily uses online promotion rather than standard media channels.
Companies that operate in the industry of logistics also have to keep up with the times and adjust the marketing strategy accordingly. This would help to maximize the effectiveness of the existing marketing effort and discover new horizons.
Read this article to find out more about logistics marketing and learn the specifics of logistics business plan creation.
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