Amazon is far and away the leader in the E-C0mmerce space. Their growth continues at an exceptional pace. And they continue to expand their products, services, and capabilities. In short they continue to press their advantage and make it difficult for anyone else to compete with them. You need a Blue Ocean strategy!
But if you are in the E-Commerce space that is your reality. Amazon is the biggest shark in the room. So how do you compete in the face of such an overwhelming adversary?
One technique is to consider creating your own Blue Ocean Strategy to create competitive advantage! If you can define dramatically different space in which to do business you may be able to keep this shark, and others, at bay (at least for a period of time).
Continue reading “Competing against Amazon? You Need A Blue Ocean Strategy!”