Mike Mortson, Author at Supply Chain Game Changer™

A Trucking Services Overview!

How to Benefit from Trucking Companies!

The trucking industry provides shipping and trucking services for goods and products from the manufacturing/production point to the consumers, mainly using trucks. The carrying capacity is usually vast since it directly links a producer who serves many consumers. Several trucks and tractor-trailers of different types or fleets are required to convey commodities to meet the end-user demands.

There are many carriers and shipping companies specializing in the transportation of different types of cargo in different vehicle types. Since manufacturing firms are increasing rapidly, the trucking business has significantly grown over the years to help link consumers and producers locally and internationally. The industry operation area circulates between the transportation and warehousing sectors.

Ways to Avoid International Supply Chain Disruptions!

Supply Chain Risk Management is a Cirque Du Soleil Calibre Act!

In today’s world, most commerce depends on an international supply chain one way or another. Whether it’s contracting the manufacture of goods or simply ordering parts from another country, few products are sold that are totally made in the USA, creating a vulnerability to international Supply Chain disruptions.

Unfortunately, even a slight disruption in the supply chain could put your company at a huge disadvantage which could, in turn, significantly impact your bottom line. If you work with suppliers in various foreign countries, you’ll want to avoid disruptions at all costs.

How to Make the Perfect Online Flyer!

Reasons to Invest in Excellent Customer Service for Your Online Store

Creating the perfect online flyer has always been an important marketing tool for businesses to get their messages across markets. While it may just seem like a small piece of paper or a small image on your screen, flyers are one of the most effective marketing weapons when businesses want to promote a product, an event, PR messages, sales, etc.

This fact is even more so true in today’s content-heavy world. Everyday, potential customers spend hours and hours on their computers for both work, leisure, and shopping. As our lives have become more dependent on digital mediums, it is becoming exceedingly important for businesses to put a lot of their promotional muscle into the digital space.

This is why it is crucial that businesses and marketers alike know what it takes to make an effective flyer design. For those who are a bit lost on this, here are some handy guidelines to help you make the perfect online flyer.

The New Car Bait and Switch! A True Story!

Customers Do Not Care About Your Problems!

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The “Check Engine” light appeared on my vehicle recently. As the vehicle was over 11 years old and showing increasingly serious signs of breaking down, a trip to the mechanic confirmed that it would cost more to fix the vehicle then it was worth. So my wife and I decided we needed to get a new car.

We quickly researched vehicles and narrowed down the model and brand that we were interested in. After a visit to the local dealership, a test drive and some negotiating we bought a new car.

Within 24 hours of getting our new car our happiness turned to bitterness. The car they gave us was not the vehicle we had bought.

It seemed like we were the victims of a car dealership bait and switch!

Perfect Packaging Design Secrets to Create Memorable Unboxing Experiences!

Anatomy of the Perfect Unboxing Experience! (Infographic)

Your packaging design is the visual representation of your brand’s story. Are you telling a great story with perfect packaging design?

Among many other advantages of having perfect packaging design, increasing consumer purchases stands as the most vital and critical for any brand, especially since the art of retaining customers is tricky, to say the least.

The exact percentages may vary, but most research studies conducted in the United States to evaluate the importance of packaging on consumer purchases report that at least 50 percent of consumers’ decisions to purchase a product are determined by the appeal of the packaging.

Top Considerations When Choosing a Route Planning System for Delivery Logistics!

The History and State of Vehicle Routing!

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Gartner had predicted that by 2020, ten percent of all field service work would be scheduled by artificial intelligence. However, about 52% of all companies providing field services plan their delivery services manually, and only 30% use GPS tracking or a route planning system, according to statistics on resco.net.

Whether you specialize in food delivery or HVAC services, route planning can help grow your business by providing quick delivery times and reducing fuel costs. In turn, the overall flow of your business operations increases, giving you a competitive edge against competitors. However, to enjoy these benefits, there are some factors you must consider, including the use of routing software.

Below are the top considerations when choosing a route planning system for delivery logistics.