Your packaging design is the visual representation of your brand’s story. Are you telling a great story with perfect packaging design?
Among many other advantages of having perfect packaging design, increasing consumer purchases stands as the most vital and critical for any brand, especially since the art of retaining customers is tricky, to say the least.
The exact percentages may vary, but most research studies conducted in the United States to evaluate the importance of packaging on consumer purchases report that at least 50 percent of consumers’ decisions to purchase a product are determined by the appeal of the packaging.
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