Brand Management Archives - Supply Chain Game Changer™

Why Strategic Brand Management is Important!

Brand Protection – The Definitive Role of the Supply Chain!

Strategic brand management is a combination of techniques used to support companies in building brand recognition, increasing revenue, and accomplishing their long-term business objectives. The main goal of strategic planning is to bond with the brand’s audience and eventually influence them.

Companies utilize strategic brand management to stand out in the financial market. They carefully choose slogans, design, and approach to reach their target audience. In this way, they can separate the brand from its competitors with its uniqueness and promote it to achieve global recognition.

Strategic brand management focuses on long-term results, overseeing future brand development, and deliberately planning policies that add to the brand value.

3 Tips On How To Create a Brand Guide!

Cost Effective Branding Tips That Really Work!

The marketing landscape has become brutal for today’s brands, especially with the increasing popularity of social media. Hundreds of ads bombard internet users every day, and it takes a strong brand and a brand guide to stand out.

When you think of memorable brands like Nike, Spotify, Starbucks, and Netflix, you can vividly picture each brand’s logo, imagery, typeface, color palette, to even the specific way they ‘talk’ to their target audience.

Similarly, you need such differentiating visual elements and messaging to outshine your competitors.

Surviving Reputation Pitfalls Online: The Essential Guide!

How to Ensure Your Business Online Reputation Remains Strong!

Your company’s reputation is vitally important when it comes to doing business. Many major companies consider brand reputation risk a major issue, according to a study by Deloitte.

On the internet today, one bad review, article, or even a disgruntled employee can severely damage a company’s reputation, impacting sales and severely decreasing profits.

In fact, one hit on brand reputation can impact online sales up to 22%, and 60% of consumers say they would avoid doing business with a company perceived as untrustworthy.

So, what can you do to ensure your online presence remains positive?