The marketing landscape has become brutal for today’s brands, especially with the increasing popularity of social media. Hundreds of ads bombard internet users every day, and it takes a strong brand and a brand guide to stand out.
When you think of memorable brands like Nike, Spotify, Starbucks, and Netflix, you can vividly picture each brand’s logo, imagery, typeface, color palette, to even the specific way they ‘talk’ to their target audience.
Similarly, you need such differentiating visual elements and messaging to outshine your competitors.
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