It’s no secret that listing and selling items on multiple platforms can help increase your reach and sales. However, knowing which platform best suits your particular item can be tricky.
With most of the popular online market places rating above the 50% mark on the preference scale, it gets even tougher to choose a reputable one to list and sell items.
From researching cross-listing platforms to choosing the right price, there are many tips and tricks for listing and selling items on multiple platforms.
Below we will share these tips and tricks so you can make the most out of listing and selling your items online.
But before we get started, let’s first look at the benefits of listing items on multiple platforms.
The Benefits of Listing Items on Multiple Platforms
There are many benefits to listing items on multiple platforms, including:
Increased Reach and Sales
You can significantly increase your reach and potential sales by listing your items on multiple platforms. This is because you’re exposing your items to a larger audience, which increases the chances of your items being seen and purchased.
More Flexibility
Listing on multiple platforms also gives you more flexibility regarding where and how you sell your items. For example, if you’re listing on both Etsy and Mercari, you can choose to list certain items on one platform and others on the other. This can help you better utilize each platform and take advantage of their respective strengths.
More Options for Buyers
By listing on multiple platforms, you’re also giving buyers more options. Some buyers may prefer to purchase items on one platform over another. By listing on multiple platforms, you’re increasing your chances of reaching these buyers and making a sale.
Improved Visibility
Another benefit of listing on multiple platforms is improved visibility. When your items are listed in multiple places, they’re more likely to be seen by potential buyers. This is especially true if you list your items on popular platforms like Amazon, where shoppers can easily read positive reviews to help them make a buying decision faster.
The Tips and Tricks for Listing and Selling Items on Multiple Platforms
Now that we already know the benefits of listing and selling items on multiple platforms, here are the tips and tricks you could follow for a more successful listing:
Research Cross-Listing Platforms
The first step is to find out which platforms will work best for listing and selling your items. Different platforms have different listing fees, terms, and conditions, so it’s essential to do your research before you commit to listing on a specific platform.
There are a few things you should keep in mind when researching cross-listing platforms:
- The size and scope of the platform: Does the platform have a large enough audience to reach your target market?
- The listing fees: Most platforms charge listing fees, but some may charge higher fees than others.
- The terms and conditions: Make sure you understand the platform’s terms and conditions before you list them on the site.
List Your Items
After you’ve decided which platforms to list your items on, it’s time to start listing!
You can create a listing on each platform you plan to sell on. To do this, you can:
Take and Share Photos of Your Items
Image Source: Pexels
One of the most important aspects of listing your items is to take and share great photos.
Your photos should:
- Be high-quality
- Show different angles of the item
- Include close-ups of any details or features
- Use natural lighting, if possible
- Be clear and free of any clutter or distractions
If you’re selling on multiple platforms, you’ll want to ensure that your photos are consistent across all your listings. This will help create a cohesive look for your brand and make it easier for customers to recognize your items.
Write Descriptions of Your Items
Writing item descriptions shouldn’t be daunting if you keep a few key things in mind.
When writing your descriptions, be sure to:
- Include all the essential details about the item
- Highlight any unique features or selling points
- Use descriptive language that will capture the reader’s attention
- Avoid using too much technical jargon
- Proofread your listing before posting it to catch any typos or errors
If you’re listing on multiple platforms, write unique descriptions for each listing. This will help your items stand out and improve your chances of being found by potential customers.
Choose a Price for Your Item
Choosing a price for your item can be tricky. You want to ensure you’re getting a fair price for your item, but you also don’t want to price yourself out of the market.
When setting a price, be sure to:
- Research similar items to see what they are selling for
- Consider the condition of your item and whether it is new or used
- Think about how much it would cost to replace your item
- Set a realistic price that you are comfortable with
If you’re listing on multiple platforms, you may want to consider listing your item at a slightly different price on each platform. This will help you to gauge customer interest and see which price point is most popular.
Create Shipping Labels (If Necessary)
You’ll need to create shipping labels if you’re selling physical items. You can do this directly through some listing platforms, such as Etsy. If you’re using a different platform or selling internationally, you may need to use a shipping label service like Shipstation.
Creating shipping labels can seem daunting, but it’s not that difficult. You’ll need to ensure you have the correct dimensions and weight for your item and the right address information.
Promote Your Items
Successful listing and selling items on multiple platforms don’t end with an effective listing process alone. You’ll equally need to invest in an effective product promotion campaign to reap the full benefits of listing and selling on multiple platforms.
There are a few different ways you can go about this.
- You can use listing platforms’ built-in promotion tools. For example, you can use available buttons on your listing platform that allows customers to save items they’re interested in.
- You can also share your listings on social media platforms like Facebook, Twitter, and Instagram.
- Finally, you can use listing platforms’ paid promotion options to reach a wider audience.
Remove Items As Soon As They Sell
Once you’ve sold an item, please remove it from your listing platform as soon as possible.
This will help keep your listing platform up-to-date and give you a better chance of selling other listed items.
It will also help keep you out of trouble with some listing platforms like eBay, where you get a defect for selling an item and then canceling the order for being out of stock.
Send a Follow Up Message
Image Source: Unsplash
It can also be helpful to send a follow-up message to the buyer, thanking them for their purchase and letting them know when they can expect to receive their item.
This is a great way to build goodwill and create repeat customers.
Listing and selling items on multiple platforms can be a great way to boost your sales and reach a larger audience. By using the tips and tricks listed above, you can make the most of listing and selling on multiple platforms and maximize your earnings potential.