Digital asset management (DAM) has transformed how businesses manage and optimize digital content in a rapidly evolving digital landscape. It enables companies to organize, store, retrieve, and monetize their digital assets efficiently.
However, while the value of DAM is clear, the mechanisms behind it, the benefits it brings, and the trends shaping its future are less understood. This article aims to shed light on these aspects, demystifying the complex realm of digital asset management.
Imagine an asset that, instead of contributing to a business’s success, costs it money without producing return, makes it harder to get an accurate picture of performance and otherwise hinders its success.
It’s a scary picture for any business owner or employee—and for many, it’s all too real.