Digital Asset Management: How it Works, Benefits and Trends!

Digital asset management (DAM) has transformed how businesses manage and optimize digital content in a rapidly evolving digital landscape. It enables companies to organize, store, retrieve, and monetize their digital assets efficiently.  

However, while the value of DAM is clear, the mechanisms behind it, the benefits it brings, and the trends shaping its future are less understood. This article aims to shed light on these aspects, demystifying the complex realm of digital asset management. 

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Are Ghost Assets Haunting Your Inventory Control?

Imagine an asset that, instead of contributing to a business’s success, costs it money without producing return, makes it harder to get an accurate picture of performance and otherwise hinders its success.

It’s a scary picture for any business owner or employee—and for many, it’s all too real.

These assets are called ghost assets, and they’re surprisingly common. How do these assets come to haunt a business, and what can be done about them?

They’re certainly a challenge to deal with, but it’s possible through the power of technology and smart asset management.

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