Digital Marketing for Manufacturing Tips for Success!

Digital Marketing for Manufacturing

Most manufacturers still rely on traditional methods to promote their business. Word-of-mouth referrals, networking events, and trade shows are still preferred by those in the manufacturing industry for a good reason they still work.   

However, today’s clients are more demanding and better informed. And most prospective buyers are going online to research the most effective manufacturing business to partner with.

That said, manufacturers need to have an established digital presence to thrive in this increasingly competitive world.   

In this article, we’re sharing the basics of digital marketing and some tips to ensure your manufacturing business’s success in marketing to the online world.   

What Is Digital Marketing?  

Digital marketing, also known as online or internet marketing, is the collective term used to refer to all marketing and advertising activities on the internet. It uses digital channels to reach online users and market services and products.   

But why do you need it?  

Well, it is because your competitors are already incorporating digital marketing into their strategies. With more and more people spending their time online, it is logical for you to utilize the internet to get noticed by potential customers online. So if you want to increase your customer base, digital marketing is the way to go.

Now that you understand the basics and importance of digital marketing for manufacturers, we will share some digital marketing strategy tips to ensure you get a good start.   

Five Tips For Digital Marketing for Manufacturing Success 

1. Consult With The Experts

Running any business, especially in manufacturing, is a laborious process. You’ve got a lot on your plate. When procuring materials and handling the logistic, you probably haven’t had the time to update your manufacturing marketing strategy and let it slip through the cracks.   

And even if you’re aware of digital marketing, figuring out where to start can be overwhelming. You can eliminate this burden by leaving it to the experts.

There’s a booming industry of digital marketing services that help businesses across all sectors elevate their digital marketing efforts. Just as how you specialize in whatever it is your manufacturing, marketing agencies like Boldist at live and breathe all things about digital marketing.   

They have in-depth knowledge of various digital marketing strategies, best practices, and tactics and are fully equipped with the necessary tools to implement marketing campaigns with effective results.   

By outsourcing the experts to market your manufacturing business online, you free yourself from worries and time-consuming marketing activities. It allows you to focus more on running your business.   

2. Set Goals  

Regardless of the situation, developing and documenting a clear goal should be your first move. Your goals should help guide your strategies and tactics. So, ensure to outline what you’re trying to accomplish with your digital marketing.

For instance, do you want to get more clients for your manufacturing business? Do you need to increase your overall revenue? Do you want to encourage repeat or loyal clients?

One thing about setting goals is that you need to be SMART. It means your goal should be:  

  • Specific;  
  • Measurable;  
  • Achievable;  
  • Relevant; and  
  • Timely.  

For instance, instead of simply stating you want to ‘get more clients,’ you need to specify that you want to ‘increase lead generation by 10% every month.’ When you set goals, it is also crucial for you to plan out the course of action you are planning to take to realize these goals. You cannot achieve these goals if you do not have a concrete plan to incorporate into your digital marketing strategy.

3. Create Buyer Personas

Once you’ve created a list of your goals, what you need to do next is identify your target audience and create buyer personas. Buyer personas are situated at the heart of every marketing strategy and throughout every process. It allows you to understand where and how you should focus your digital marketing efforts.

Without a buyer persona, you’ll only waste precious resources and gain ineffective results. You can’t engage with your prospects in a contextual and relevant manner; thus, you’ll lose their interest and trust.   

So, much like your goals, you need to take the time to draft your customer personas. Make sure to analyze behaviors and patterns amongst your target audience. This way, you can create a digital marketing strategy built around their daily challenges and pain points.

4. Provide A Unique Value Proposition

As the manufacturing industry continues to boom, clients have more choices today. And thanks to the internet, they can conduct thorough research before buying, comparing your products against your competitors.   

Thus, it’s vital for you to clearly define what unique value you can offer to your target audience. It answers the ‘why’ clients should opt for your manufacturing business. Is it competitive pricing? The eco-friendly materials? The perks of smart manufacturing? Or all of these?  

5. Spy On Your Competitors

No marketing strategy is complete without a comprehensive competitor cheat sheet. Even if you produce extremely niche products, the competitive analysis still proves beneficial.   

It is especially true if you’re new to digital marketing. Learning more about your competitors and their digital marketing strategy allows you to adapt and customize your tactics to gain more effective results.   

For instance, if your competitor excels in content marketing, you can learn and adapt to their content strategies and provide better and more valuable targeted content. Also, if they struggle or don’t utilize other methods such as social media, you can turn your focus there to get ahead of your competitor.   

In general, you can use various online market research tools to help you spy on your competitors’ state of digital marketing. You should also sign up for their newsletters or even buy their products and compare them to yours.   


Regardless of what your business manufactures, a loyal and steady client base keeps it running smoothly. And in today’s business world, the best way to reach and win clients is through digital marketing.   

We hope that this article has enlightened you on the basics of digital marketing and how it will benefit your manufacturing business. Ensure to follow the above tips when getting started on your digital marketing for manufacturing.

Digital Marketing for Manufacturing article and permission to publish here provided by Claire Glassman. Originally written for Supply Chain Game Changer and published on May 11, 2022.   

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