Unicorn startups, or private companies valued at over $1 billion, are the rising stars in the tech world. While flashy consumer-facing products like social apps garner much attention, innovation in less glamorous areas like supply chain management is equally responsible for propelling startups to unicorn status.
Supply chain excellence enables startups to scale efficiently, reduce costs, provide fantastic customer experiences, and withstand market turbulence. Leveraging emerging technologies gives startups supply chain advantages that legacy players cannot match.
This article explores how supply chain innovation is a competitive differentiator that allows hungry young companies to disrupt established industries and reach dizzying heights of success.
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