Have you ever wondered how TikTok is grabbing the attention of millions of users worldwide? Is it possible for an app to drive more engagement at this quick time?
TikTok is a short-video social media platform that has been downloaded more than 2 billion times worldwide. Since the TikTok launch in 2016, the app has swirled the digital marketing scenario. It has the highest engagement rate of about 18%, surpassing giant apps like Instagram and Facebook.
As a result, TikTok has taken the storm of social network hubs.
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