How Online Marketing Has Changed the Game!

Online Marketing

The entire world of business has changed forever and one of the featured and most notable changes has been the move online, including online marketing. Just a few decades ago it was only outbound and so-called traditional marketing techniques that were used by business to generate leads and build their brand among the general public and those who were interested in their products and services.

Now it is the inbound marketing on the internet that has become a must have for all businesses that want to reach a global audience.

More products are now sold online than elsewhere

The online marketplace is the fastest growing sales space in the world and the easiest place/platform on which to position your products and services and build your brand. More people now look for the products and service that they want online before going anywhere else.

Your business thus definitely needs to be online, but you need to be there in the right way, with a consistent message and by writing the best product page descriptions so that you’re helping customers find your business, using search terms that you should be known for.

Social media

Social media began as a place to socialize and engage with friends and family, yet there are now over 3.5 billion social media users and over 50 million businesses that use social media spaces to interact, market and sell their products.

Yes, the social media marketplace is a major step and not only are platforms like Facebook marketplace and Twitter used to share product reviews and create hype around the brand, but influencers can now use any platforms that your clients and customers use to build your brand and encourage others to join the bandwagon.

Social influencers

If Coca-Cola can lose 3% of their brand value because Cristiano Ronaldo refused the coke he was presented at a post-match interview, and ‘The Kardashians’ can sell more make up and fashion trends than any big marketing and advertising firm, this just proves that social media influencer marketing and sales is here to stay and has become one of the prominent forms of internet marketing that there has ever been.

It is immediate and can be tracked

The process of receiving visitors to your online sites and e-commerce shops is one that can be tracked and traced in real time. The business can easily determine where visitors are from, their demographics and likes and dislikes.

Furthermore, the decisions made by customers is immediate and if they like the brand and associated products, buy into the marketing and influencer promotions, then they will make a purchase, and this can be an immediate process. No longer do they have to wait to go to the store, simply wait to receive the goods.

The numbers and responses from marketers and businesses alike show that it is the online space that now works best to build brands and sell products and services. 90% of marketers noted that it was their online and social media marketing efforts that have made the most impact on their bottom line and served to increase their revenue.

Consumers also note that they are more likely to buy from a company or firm that has a genuine online presence and e-commerce opportunity. Online marketing has become as big as it has simply because it works.

Online marketing article and permission to publish here provided by Carol Trehearn. Originally written for Supply Chain Game Changer and published on September 1, 2022.

One thought on “How Online Marketing Has Changed the Game!”

  1. I definitely agree that online marketing changed the game, business can be easily done online nowadays with different platforms. And since social media is now prevalent in society, selling online is made much easier.

    Thanks for sharing this, it’s a good read by the way!

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