ECommerce SEO : How Online Stores Can Drive Organic Traffic!

ECommerce SEO

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ECommerce SEO article and permission to publish here provided by Ela Marie.

ECommerce has seen a staggering growth in 2021. But what should be attributed to this growth? Few bets on pandemics, others say it’s technology, but if you take our perspective, it’s completely – the Internet.

The penetration of the Internet, the economical pricing of the same as well as the ease of networking has led to a growth of mutual trust, confidence as well as ease of purchasing.

As per the recent study, more than 60% of the users have been purchasing any product after reading or watching a testimonial.

And this is interesting!

The top four ways by which your online store can improve through SEO are presented here as follows:

1. Your landing page is your true miracle 

Make sure that your landing page is well optimized. It is very important that your landing page displays all the information that is required for making a purchase.

Landing pages need not only be focused on driving the sales, but they should be much more informative. Think of yourself as a user when you are looking into a website or when you click on an advertisement. The first page that opens has to give the impression that it’s trying to educate you about the product.

Landing pages are the Bible for making a sale.

Optimizing the landing page by using better keywords as well as a better call to action is going to have a larger impact.

 Moreover, it is also important that the payment method needs to be very smooth.

 A sound landing page with a great product description is everything you need.


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2. Use long-tailed keywords and see how it works

The main reason behind using long-tailed keywords is separating your product from your competitors.

 There can be 1 billion red bags present in the market, but there can only be a few red bags with a silver chain that’s present in the market.

So what makes a difference in this case?

As a user, when I’m searching for a red bag, I might see 1 billion products, but if I’m searching for a red bag with a silver chain, my search results narrow down.

 It helps in reducing the competition as well as creating a niche for itself.

The game is all about creating your niche and staying at the top of it.

3. Your website navigation is the map to your success

Having a great on-page SEO is very important when it comes to generating leads. 2021 has seen new trends in terms of marketing and site navigation is something that has popped up.

Users have been quite sensitive in terms of driving the purchase model. And this is where the navigation of the user plays an important role.

So if you’re making a website, make sure that the site architecture is well laid down with an easy journey for the user.

4. Your social proof is the new carbon footprint for your business

Social proof doesn’t only mean having social media posts, it means that you have users who are vouching for your product.

Users have gone ahead to purchase the products that have been marketed properly, instead of only being the ones that are of good quality.

Marketing your product doesn’t only mean writing blog posts or making videos.

Make your customers feel valued. Run out loyalty programs and just take the Internet by fire.

You’re going to develop a long-lasting flow of organic audience, that will help you grow your business at an accelerating pace.

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Bottom line

ECommerce SEO is not simple. But the Ecommerce SEO firm makes it simpler for you every time. If you are new to the business or you are looking forward to generating growth, don’t think twice about knocking on their door for an excellent result.

Originally written for Supply Chain Game Changer and published on August 30, 2021.

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