SMS marketing is a very effective way to reach a large audience directly and quickly, while getting immediate feedback. Text message marketing also has a more personalized feel that can help you build better relationships with your customers or supporters and encourage more loyalty.
When done right, effective SMS marketing can deliver a high ROI, with experts suggesting that it is currently at a massive 500% with a click through rate (CTR) of just over 80%.
In comparison the CTR of email marketing is just under 3%, which puts into perspective just how effective SMS marketing can be. So, if you want to get started with a text message marketing strategy for your company or your political campaign, keep these tips in mind.
Use Text Message Marketing Software
SMS marketing can be a very powerful way to reach your supporters or customers directly on their mobile devices. However, it isn’t always easy to know where to start. The first thing that you may want to do is invest in a good political campaign text messaging tool like Tatango.
An efficient and high quality text message marketing software program will offer a range of features that are designed to help you get more from your campaigns. Some of the main features to look out for include message personalization, contact segmentation, and results tracking, along with good customer support.
Engage Before Promoting
It can be tempting to send out a hugely promotional SMS, but bear in mind that it should not always be about promotions. In fact, you might not get the results that you want if you forget to take the time to educate your audience about what you are offering before you start promoting or selling to them.
Jumping in with sales and promotions too quickly will run the risk of you coming across as spammy or pushy, which can ultimately damage your reputation. A series of educational, valuable messages to start off with can be a very effective option rather than simply going straight in with the hard sell.
Keep Messages Short
These days, we’re all being bombarded with information all the time. So, it’s never been so important than it is right now to keep your marketing SMS messages short and to the point.
Text messaging provides the ideal marketing medium for communication that gets straight to the point and is concise. When writing your messages, keep your audience and what they need to know in mind.
Gather Data and Feedback
Finally, get data and feedback from your SMS campaigns to improve your future results. When choosing text messaging software, consider the amount of data that is provided. You can gather feedback in various ways, for example, asking your supporters or customers to use an outside survey to rate their experience with your campaign, or by tracking the number of clicks, replies, and opt-outs you get.
SMS marketing can easily be one of the most effective marketing methods to use when done well. Keep these tips in mind for engaging and connecting with recipients to reach your overall marketing goals.