If you own a frozen slush beverage center, you probably already know many benefits of owning and operating one. Customers love the convenience of having an ice cream shop right in their neighborhood, but they also love the premium quality of your frozen slush beverages.
You need to make more than just delicious treats to keep up with demand. You also must ensure that customers can find your business when they need it most.
This article will cover ways to increase customer traffic using these marketing strategies and techniques.
1. Offer Specials
Offering special deals and discounts on your frozen slush beverages is a great way to increase customer traffic. 74% of Americans believe discounts and offers are critical and the deciding factor, according to a RetailMeNot study published on Inc.com. And 81% of Americans say they consider looking for discounts while purchasing.
You can get creative with the types of specials you offer. Whether a particular flavor at half price or an all-you-can-eat deal for kids’ parties, all can work for your benefit. The key is ensuring that your special offers are enticing enough for customers looking for a reason to come in.
It would help if you aimed to offer specials every few weeks, but they don’t need to be limited solely to the weekends. For example, if you have an event, such as a birthday party or school dance, try offering free refills during those times only. It will bring in more business while also promoting the upcoming event itself.
2. Keep It Fresh and Clean
Keeping your frozen slush beverage center clean is key to keeping customers coming back. The first thing to consider is keeping the ice fresh, ensuring that your drinks are always cold when served. The best way is by using an ice machine cleaner. You should use it periodically to scrub away any buildup clinging to any of the machine’s parts.
Another essential step in maintaining a clean appearance for your business is keeping the area around the frozen drink machine clear of clutter. If boxes and other items are stacked near your device, it can make it difficult for customers who need assistance from staff members.
The staffers are always working at their stations nearby, and it may become even harder for employees themselves to operate freely. It also gives off an unkempt vibe that affects how people perceive your business.
3. Create an Online Ad Campaign
Online ads are a part of Digital Advertising and are a great way to reach a large audience. According to Statista, businesses spent approximately 521.02 billion US dollars globally on digital advertising in 2021. Also, spending would amount to $876 billion by 2026. So it is pretty evident how important it is to have an Online Ad campaign running.
Online ads can target specific demographics, geographic locations, interest types, behavioral actions, and devices. In addition, with online ads, you can also target specific periods. For example, you can display a particular ad only during the week of July 4th.
In addition to the above features of targeting your campaign, there are many other ways that you can create an effective ad campaign on social media. Here are some tips:
- Developing an eye-catching headline for your ads will make them more effective at getting people’s attention. It will result in more likely to get clicked through. A headline should be short but impactful to catch people’s attention. It could be something like “Free Slush” or “Buy one get one free.”
- Use visual imagery when possible; images will help draw in potential customers more effectively than plain text alone.
4. Draw Attention
Whether you’re using signage, window decals, or a sign holder, the goal is to get your customers’ attention. To do this, you’ll need to consider how your store is laid out. You must also decide what kind of signage would work best for you.
- Use a sign holder: This is a simple way of getting people in the door. It can be used indoors or outdoors and hold digital and analog signs. You can place it at different heights depending on where it is in the store.
- Use window decals: Window decals can be used outside or inside the building, depending on whether they are made from vinyl or paper. They should be able to withstand weather conditions such as rain or extreme heat accordingly.
- Use banners: Banners are another option when it comes time to market your frozen beverage center. They have several advantages over other advertising materials, including being easy to remove once promotions end.
5. Get the Word Out
You’re probably thinking of what you can do to get people to visit your frozen beverage center. Here are a few quick tips:
- Promote your drink center in local businesses and organizations that serve food, such as restaurants, grocery stores, and schools.
- Get the word out to local churches and community groups that may be interested in having a fundraiser or event at your establishment.
- Contact sports teams and other recreational organizations, such as Little Leagues, who might want to use this equipment for their events or parties.
6. Community Events
Looking for new customers and ways to draw people in, look no further than your local community. Community events are a great way to get your business’ name out there and connect with the locals. They can help increase traffic and brand awareness as well.
To start:
- Look through your calendar and find any upcoming events that might interest your customers or potential customers.
- Put together a list of these events with their dates, times, and locations where applicable. Then, share this list on social media platforms like Facebook or Instagram so that people will see it when they log in.
- You should also post links to your website so they can learn more about your offer before entering the store during these events.
7. Holidays and Special Days
It’s a given that holidays and special days will be busy. Take advantage of this by celebrating with your customers. For example, if it’s Valentine’s Day, let your customers know by preparing a Valentine’s Day-themed slushy or anything related to the occasion.
When using social media to reach out to potential customers, make sure that you use hashtags related to the holiday or special day for maximum exposure. You might even consider creating custom graphics for these occasions. So people can easily share them on their accounts and help spread the word about what fun things are happening at your frozen slush beverage center.
Keep the Business and Ideas Fresh
We hope you’ve learned a few tips for increasing traffic to your frozen drink center. It’s essential to keep your business fresh. These ideas will help keep things interesting while also bringing in new customers through the doors of your frozen slush beverage center.