The supply chain’s touch points are the unseen threads that weave through the fabric of a transaction, connecting promises made in a glossy brochure to the tangible delivery of products.
Yet, despite this crucial role, the supply chain often operates in the shadows of customer-centric conversations. This oversight can lead to missed opportunities for synergy and collaboration.
Herein lies the power of sales funnels—a strategic framework that extends beyond the realm of sales and marketing to encompass the entire customer journey, including the often-neglected supply chain touch points.
Continue reading “How Does Supply Chain Impact Sales and Marketing?”