Drop Shipping Teddy Bears!

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The company was new to the general merchandising business. As such the Category Managers were going wild with ideas on how to expand their product assortments and procuring new and interesting products to sell.

But unfortunately their zeal did not come with a thorough understanding of the Supply Chain implications of their decisions.

This all came to a head when they had placed orders for a large number of oversized items, including those giant stuffed teddy bears. You know the kind. The giant stuffed animals that are anywhere from 5 feet to 8 feet tall, like you find at Costco.

What followed was a disaster in terms of cost and customer satisfaction.

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