Do you know what all big brands have in common? Eco-friendly packaging and sustainable packaging! Well-known brands all over the globe have made slight modifications to their packaging to cater to conscious and educated consumer needs.
This change will help shape the future of retail, help companies retain and grow their customer base with the rise in awareness of environmental issues.
Let’s have a closer look at why sustainable packaging is beneficial.
Here’s a Look at the Importance of Sustainable Packaging:
Sustainable Packaging is Easily Disposed
Many companies strive to communicate a purpose through their product’s packaging. And while they’re at it, they often forget how the extravagant packaging isn’t environment-friendly.
Sustainable packaging, on the other hand, is easy to dispose. If your co-workers or customers possess compost facilities, they can convert waste packaging into compost. Most packaging today is labeled recyclable and it’s only wise that you throw it into a recycling bin for it to be re-used. The other big benefit is that they are lighter, contain fewer structural elements and if they need to be discarded, they take much less landfill space.
Eco-Friendly Packaging Reduces Company Carbon Footprints
Carbon footprint is the release of greenhouse gases into the environment as a result of human activities. The whole process of creating the packaging undergoes various phases.
It starts with the extraction of raw materials to create the packaging, its transportation, utility, and the life cycle comes to an end. In each phase, there’s an emission of carbon into the environment.
Eco-friendly packaging reduces the overall release of carbon since it uses a different set of methods in each process. The overall reduction in the release of carbon, coupled with highly recyclable materials saves big on the consumption of energy resources. And it will make the businesses greener.
Sustainable Packaging is Biodegradable
It’s not just the reduction of carbon footprint, but sustainable packaging creates an impact even at the last stage of its lifecycle. The use of these alternative packaging materials reduces the negative impact on the environment since they are biodegradable and recyclable.
Traditional packaging material, on the other hand, consumes a lot more energy right from the start of the lifecycle. From a financial standpoint, producing sustainable material can help manufacturers cut production costs.
Eco-Friendly Packaging Doesn’t Contain Toxins and Allergens
Traditional packaging materials are made from chemical laden and synthetic materials that are harmful to both consumers and manufacturers. Eco-friendly packaging, on the other hand, is toxins-free and does not contain allergens. Using packaging materials that are free from toxins and allergens allow your consumers to lead a healthy lifestyle.
Sustainable Packaging is Versatile
Another advantage of eco-friendly packaging is its versatility. And it can be reused in all big industries as a replacement for standard packaging. Traditional packaging is not only harmful to our environment but also limits your opportunity to get creative with packaging. What’s more? Food products can also be packed with eco-friendly packaging without worrying about the ill effects on your health.
Eco-Friendly Packaging Gives Your Brand Image a Boost
Your customers are really going to appreciate your efforts in using eco-friendly packaging. It’s a reflection of your company’s values and showcases your efforts to conserve the natural resources in the environment. Millennials and Gen Z are especially concerned about environmental changes. Embracing this change will give your green efforts more visibility and will get people talking.
Businesses don’t just thrive because the products are a step ahead of the game. It’s the product packaging that helps consumers decide if it’s worth the splurge. Sustainable product packaging communicates your company’s values. Many even argue that the packaging plays as important of a role as the product that’s inside it. The changes in the environment have made a lot of companies shift their focus to eco-friendly packaging since it is both economical and environment-friendly.
Author Bio: Erich Lawson is passionate about saving the environment through effective recycling techniques and modern innovations. He works with Compactor Management Company and writes on a variety of topics related to recycling, including tips and advice on how balers, compactors and shredders can be used to reduce industrial waste. He loves helping businesses understand how to lower their monthly garbage bills and increase revenue from recycling.