Curb appeal article and permission to publish here provided by Claire Glassman.
First impressions can create a lasting impact on your business. Although at times, you never get the second chance to undo this. In the competitive arena of businesses, one single negative feedback from a customer might hurt your reputation. It may also discourage others from dropping by.
Because of this, it’s important to implement the right strategies to retain clients, attract more potential customers, and preserve your brand image.
What Is Business Curb Appeal?
Curb appeal is one of the most reliable strategies to invite and attract clients into your store. If you could create and maintain your appealing exterior, people will see you took the time to care for and furnish your shop. This could intrigue and potentially encourage them to come inside, see your offerings, stay for a while, and make a purchase.
Additionally, an inviting and vibrant workplace atmosphere can also increase your team member’s morale. Thus, influencing their enthusiasm to show up for work. Conversely, an outdated or damaged storefront and unsightly surroundings will only disappoint general expectations and deter clients. This might only lead them straight to your competitors.
Curb Appeal Improvements To Consider
After all the efforts you’ve put into building your business, it would be right to care for its surrounding features. You may also assess whether or not all of these represent your brand image.
Gladly, there are actionable and simple ways to draw customers into your store. From caring for your landscape to sprucing up your displays, below are improvement ideas to boost your business’s curb appeal.
1. Maintain Your Landscape
A well-tended lawn is a great way to increase foot traffic in your store. If you have a visible lawn on your premises, make sure to schedule periodic maintenance. This is to ensure its shape and gorgeous appearance
Hire someone to trim the overgrown bushes, remove the weeds, mow, and water the plants. Take note that seasonal maintenance is a lot easier and more economical to your budget than dealing with costly troubles in the future.
However, if you don’t have much greenery in your surroundings, consider planting a few and installing an artificial lawn in your storefront. There are affordable turf products that allow you to enjoy a lush green oasis in your business without the demanding maintenance.
For instance, you can visit AGL grass and other similar brands for a synthetic and durable lawn that can give your business an updated and friendlier appearance. This initiative can be practical, especially if your store extends outside. Clients like to stay longer, take photos, and visit businesses that have eye-catching and relaxing sceneries.
2. Keep It Clean
Another easy and simple way to boost curb appeal in your business is to preserve the cleanliness of your surroundings. Apart from caring for your lawn and plants, make sure to look into your entranceways, windows, sidings, hinges, and doors.
Assign someone to brush off any spots, stains, and dirt on your exterior walls and signage. Better yet, hire janitorial services which can sweep the sidewalks, pressure wash the pavements, and do the work for you.
While at it, clear away the clutter and debris. The overflowing garbage in the corners can be discouraging. These are the first things your customers would see as they pass by your store. Hence, make sure to inspect, clean, and tidy up your surroundings to keep up with expectations and protect your business image.
3. Refresh Your Facade
Restore faded paint with regular touch-ups and repaint outdated signage in your storefront. A fresh coat of paint can potentially enhance the appearance of your exteriors.
If necessary, you can have your entire store repainted in a welcoming and cozy color. Take note that colors can draw attention and allow your clients to recall your brand. It’s also recommended to use colors that represent your business’s logo to increase brand awareness.
Furthermore, a fresh coat of paint adds adequate protection to your structures. Environmental elements like rain, ultraviolet rays, wind, molds, stains, and insects can affect your business store. High-quality paint can minimize the impact of these harsh elements by covering and improving the surface durability of your building.
4. Dedicate A Space For Parking
Another improvement idea to consider is to locate a spacious parking area. Most tourists, students, and employees rent out spaces within the city. If your business is located in a metropolis, you must be prepared to accommodate the potential number of customers who’ll drop by in your store. The less effort it takes to visit your business, the better.
Ensure a dedicated parking area and put signs of where to park in both your store and other nearby options. Make the entire parking situation hassle-free for your clients to encourage them to keep coming back.
On top of this, maintain the look of your parking area by pressure washing the concrete, repainting the lines, removing debris, fixing damaged corners, and filling in the potholes. These incremental maintenance efforts can add to your entire customer’s experience.
However, if you have no direct control over parking or do not have enough spaces, you can ask nearby properties about leasing spaces. Thus, you may pay monthly rent to reserve parking for your clients. This initiative will make a big difference, especially if you own a business where clients usually have to stay for a few hours.
5. Decorate For The Season
Another improvement idea to include on your list is to decorate according to the season. Invest in seasonal décors and accessories to update your building’s exterior. You can also ask your employees to share their ideas on how to revamp your storefront.
Since the holidays are right around the corner, this is the perfect time to spruce up your business and make it look good. Festive décor, bright lights, and other fun, quirky displays would attract passersby and encourage them to look at your products.
Improving the curb appeal of your business can be quite demanding and time-consuming. However, all your efforts will be worth it once you’re able to freshen up the look of your exteriors. Take note of how its current appearance can be an extension of your brand image.