The Role of Artificial Intelligence in Interactive Web Delivery!

Web Delivery

The part the internet plays in modern supply systems is immense. With so much of our world shifting into the digital frontier, the avenues for exploration are enormous and ever-growing, and this can produce some challenges. Keeping web delivery efficient and safe can be difficult with the number of components that need to be covered, and this is where artificial intelligence comes in.

While it might not be immediately obvious from the outside, AI affects practically every aspect of modern online content delivery. Nowhere is this more common than in the paid interactive space, where standards of reliability constantly raise the limits of what technology can accomplish.

Looking at web delivery from the standpoint of major modern systems can reveal how much work is required for a contemporary interactive web delivery industry to stay active, and what they run behind the scenes.

A Modern Example of Interactive Web Delivery

Some of the most profound and developed examples of interactive experiences delivered via the web are found in online casino gaming. Titles like the blackjack games at Paddy’s casino are standouts here, with popular releases like Live, Lightning, and Premium Blackjack.

These games are all playable for real money, they all work just as well on mobile and static systems, and they’re all highly reliant on AI. It’s not just the games that rely on AI, however, as the AI-driven components which play into the final equation affect every system along the way.

The Myriad Forms of AI Integration

Using the online casino example as a baseline, running through each major step and feature required to engage reveals the many ways where AI plays a part. Some of these forms of AI are implemented by the casinos, while others come from the software systems that casinos adopt from other developers and authorities.

As a start, the signup process for any website is heavily influenced by AI systems. Since online casinos work with money, the safety of their customers’ accounts and their own systems is a must. Achieving high levels of trust here is possible thanks to AI testing and quality assurance tools that work alongside human input. These tools probe the signup process for holes and weaknesses, insuring that user and website accounts are all safe and separate.

From here, the exterior payment systems and tools that a website uses for deposits and withdrawals are engaged. These are developed offsite, and as GoCardless explains, involve a multi-step process that operates through several intermediaries.

These systems are all encrypted and can talk together thanks to a constantly communicating net of AI workers. These processes never terminate, constantly checking to see that all data and currencies line up, near-eliminating any possibility of website or service error.

The main website offered by a casino service then requires AI because of complexities in the age of HTML. Far from a time when pages of code could easily be written out by hand, the integration of modern HTML5 requires input from a wide range of tools and systems to keep the features and navigation all up to standards. 

Proper website code is especially important today in developing and testing the different mobile and desktop versions. These operate in tandem, where it’s necessary for one page to properly scale to many different screen sizes, aspect ratios, and resolutions.

Outside testers also need to look at websites, their games, and their code before they give out the all-important gambling licenses. Organizations like the UK Gambling Commission are set up as a high-level regulatory body to ensure websites can be trusted and freely accessed in legal territories. These regulatory bodies use AI tools to break down websites and aid with the verification process.

Finally, we have the games. Again coming from outside developers rather than the websites directly, online casino games have to undergo immense testing processes to ensure quality and fairness. These games rely on maths to pay out prizes, so AI needs to be able to both calculate the odds of outcomes and run thousands of simulated games quickly to ensure no unwanted behavior occurs.

Testing along these lines would be possible from humans alone, but such an approach would require huge teams and thousands of hours per title. AI can instead be set to play with the same actions as a human would, logically and non-logically, and then left to discover any anomalies.

In totality, the use of AI in aiding the delivery of interactive web content applies to much more than just games. AI is used every step along the way, to accomplish what wouldn’t be possible through purely human hands alone.

Operating properly, users might never feel that AI is running behind the scenes, and they might never consciously feel the invisible hands guiding them to a safer and more reliable experience. Make no mistake, though, interactive service in the online space is only possible today thanks to AI, and its importance in the process is only going to grow.

Web delivery article and permission to publish here provided by Carlos Cruz. Originally written for Supply Chain Game Changer and published on January 4, 2022.