Social media was once thought of as something of a gimmick. However, it soon became apparent just how powerful these new platforms were, and businesses soon realised the potential they had for reaching new customers and marketing their products.
Now, social media is an integral part of all modern business. From social media publishing to social media listening, there are various techniques and approaches businesses employ to stand out in what is an increasingly crowded market landscape.
How can social media listening help brands stay ahead of the competition? Let’s find out.
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