Any business owner will tell you that keeping an existing customer is far easier than acquiring a new one. It costs five times as much to attract a new customer than to keep an existing one, and yet most businesses focus most of their marketing efforts on acquiring new customers.
This is where customer loyalty comes in. Customer loyalty – or customer retention – is defined as the likelihood of customers to continue doing business with you in the future. And while acquiring new customers should still be a part of your marketing strategy, retaining your existing ones should be your number one priority.
Here are just some of the reasons why customer loyalty is so important for your business and some of the best ways you can make sure your customers are loyal.
Continue reading “The Best Ways to Make Sure Your Customers Are Loyal!”