How Air Jordans Became the Greatest Shoes of All Time!

The modern-day sneaker culture was built on the celebrity limited release. When Michael Jordan first signed with Nike in 1984, the star-endorsed Air Jordans were expected to produce $4 million in sales annually – they did $100 million in the first 9 months.

Nike president and co-founder Phil Knight said it was “the perfect combination of a quality product, marketing, and athlete endorsement.”

Backed by an up-and-coming all-star and a rock-solid marketing strategy, Nike’s Air Jordans quickly became the most sought-after shoe in the world.

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